工业工程 ›› 2024, Vol. 27 ›› Issue (1): 120-127.doi: 10.3969/j.issn.1007-7375.220090

• 供应链管理与决策 • 上一篇    下一篇

考虑退货的供应链订货策略偏好研究

官振中, 王怡文, 康怀飞   

  1. 西南交通大学 经济管理学院,四川 成都 610031
  • 收稿日期:2022-05-23 发布日期:2024-03-05
  • 作者简介:官振中 (1976—),男,湖北省人,教授,博士,主要研究方向为收益管理、供应链管理
  • 基金资助:
    国家自然科学基金资助项目 (71572154);四川省科技厅软科学项目 (2020JDR0118)

Research on Supply Chain Ordering Strategy Preference Considering Return

GUAN Zhenzhong, WANG Yiwen, KANG Huaifei   

  1. School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, China
  • Received:2022-05-23 Published:2024-03-05

摘要: 为了研究允许顾客退货时,回购和补货两种订货策略下的供应链决策问题,构建由制造商、零售商和顾客组成的三级供应链;分析顾客退货行为增加库存风险的情况下,回购策略和补货策略对供应链各方利润的影响;以最大化自身利润为目标,研究供应链上下游成员在两种策略中的最佳选择,得出不同主体的订货策略偏好。通过数值算例验证理论推导的结果。研究表明,当退货率大于某个阈值时,供应链偏好补货策略,否则,偏好回购策略;给定退货率和回购价格,当收益共享系数超过某个阈值时,零售商偏好补货策略,否则,偏好回购策略;为使零售商和制造商偏好相同的订货策略,需要关注退货率并给出合适的收益共享系数。

关键词: 退货, 补货, 回购, 供应链, 订货策略偏好

Abstract: To study supply chain decision problems with buyback and restocking strategies when customers are allowed to return goods, a supply chain model composed of a manufacturer, a retailer and customers is built. We analyze the impact of buyback and restocking strategies on the profit of all parties in the supply chain with the objective of maximizing profit under the condition that customer return behavior increases inventory risk. The optimal choices of upstream and downstream members in the supply chain with the two strategies are studied and ordering strategy preferences of different parties are obtained. Finally, a numerical example is given to verify the theoretical results.It shows that only when the return rate is higher than a threshold, the supply chain prefers the restocking strategy, otherwise it prefers the buyback strategy; given the return rate and buyback price, the retailer prefers the restocking strategy when the profit-sharing coefficient exceeds a threshold, otherwise it prefers the buyback strategy; to make the retailer and the manufacturer prefer the same ordering strategy, it is necessary to pay attention to the return rate and give an appropriate profit-sharing coefficient.

Key words: return of goods, restocking, buyback, supply chain, ordering strategy preference

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