考虑顾客契合与持股合作的闭环供应链价值共创策略

doi:10.3969/j.issn.1007-7375.230196

摘要/Abstract

摘要： 如何发展废旧产品回收再利用的闭环供应链并实现价值共创是当前智能手机供应链在推动循环经济、提高竞争力过程中面临的关键问题。本文引入持股合作与顾客契合，从多视角分析闭环供应链的价值共创，探究持股比例、佣金率及顾客契合对供应链成员决策、废旧产品回收量及供应链成员利润、顾客剩余价值、闭环供应链总价值的影响。研究结果表明：持股合作有利于提高回收平台的服务水平；当顾客对回收平台的契合度较高或回收服务水平成本系数较低时，持股合作能促进废旧产品回收；制造商对回收平台的持股是回收平台的一种获利策略，但从长期来看，制造商与回收平台应在顾客响应程度较高时，设定较低的持股比例与适中的佣金率有利于双方利润增加，达成稳定的持股合作，并推动闭环供应链价值共创的实现。

关键词: 闭环供应链, 价值共创, 持股合作, 顾客契合

Abstract: How to develop a closed-loop supply chain for the recycling of waste products and achieve value co-creation is the key issue for the smart phone supply chain to promote circular economy and improve competitiveness. This paper introduces shareholding cooperation and customer engagement, analyzing value co-creation in closed-loop supply chains from multiple perspectives. It explores the effects of shareholding ratio, commission rate and customer engagement on the decisions of supply chain members, the recycling amount of waste products, the profit of supply chain members, the customer surplus, and the total value of the closed-loop supply chain. Results show that shareholding cooperation is beneficial to improving the service level of recycling platforms. When customer engagement with a recycling platform is high or the cost coefficient of recycling service level is low, shareholding cooperation can promote the recycling of waste products. Shareholding by manufacturers in recycling platforms is a profit strategy for recycling platforms; however, in the long term, manufacturers and recycling platforms should set a low shareholding ratio and a moderate commission rate when customer response is high. In this way, the profit of both parties increases, leading to stable shareholding cooperation and promoting the realization of value co-creation in closed-loop supply chains.

Key words: closed-loop supply chains, value co-creation, shareholding cooperation, customer engagement

中图分类号:

高举红, 邱小文. 考虑顾客契合与持股合作的闭环供应链价值共创策略[J]. 工业工程, 2024, 27(5): 92-102.

GAO Juhong, QIU Xiaowen. A Value Co-creation Strategy in Closed-loop Supply Chains Considering Customer Engagement and Shareholding Cooperation[J]. Industrial Engineering Journal, 2024, 27(5): 92-102.

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