工业工程

工业工程 ›› 2012, Vol. 15 ›› Issue (2): 27-32.

• 专题论述 • 上一篇    下一篇

基于策略消费者风险偏好的供应链协调研究

  

  1. 天津大学 管理与经济学部，天津 300072
  • 出版日期:2012-04-30 发布日期:2012-05-17
  • 作者简介:刘明彦（1986-），女，天津市人，硕士研究生，主要研究方向为物流 与供应链管理、工业工程.
  • 基金资助:

    国家自然科学基金资助项目（70971095）

Supply Chain Coordination with Strategic Consumer s Risk Preference Considered

  1. College of Management and Economics, Tianjin University，Tianjin 300072, China
  • Online:2012-04-30 Published:2012-05-17

摘要： 在传统的策略消费者的报童模型基础上，探讨了消费者风险偏好对供应链协调的影响，引入消费者风险偏好系数，证明了在此影响下销售商的最优定价和订货量会降低，从而减少了供应链的收益。为改善这种状况，提出两部定价法，同样考虑消费者的风险偏好，得出了在相同的风险偏好下，这种批发价格随着订货量递减的两部定价策略与单一线性价格策略相比，前者的销售商的最优订货量会增加，最优销售价格会降低，使消费者获得更多的剩余价值，从而使供应链整体的效益提高。通过算例对结论进行了验证。

关键词: 供应链协调, 风险偏好, 策略消费者, 报童模型

Abstract: Based on the newsvendor model for traditional strategic consumers, the effect of consumers risk preference on supply chain coordination is addressed in this paper. By introducing the risk preference coefficient, it is shown that consumers  risk preference results in the decrease of seller’s optimal price and the optimal order quantity as well, thereby reduces the supply chain benefits. To solve this problem, a twopart tariff strategy is put forward in considering consumers  risk preference. By this new strategy, with the same risk preference, the optimal price decreases as the order quantity increases. In this way, while the consumers gain more surplus value, the profit of the whole supply chain is increased. The results obtained are verified by an example.

Key words: upply chain coordination, risk preference, strategic consumer, newsvendor model