基于政府财政干涉的绿色供应链销售渠道模型

工业工程 ›› 2015, Vol. 18 ›› Issue (5): 27-33.

基于政府财政干涉的绿色供应链销售渠道模型

（1.合肥工业大学管理学院，安徽合肥 230009；2.北方民族大学管理学院，宁夏银川 750021）

出版日期:2015-10-31 发布日期:2016-03-24
作者简介:张艳丽（1987-），女，安徽省人，博士研究生，主要研究方向为绿色供应链管理.
基金资助:
安徽省教育厅人文社会科学研究重大项目(SK2013ZD08);国家自然科学青年基金资助项目(71301038);国家自然科学青年基金资助项目(71201044)

Distribution Channel Models of Green Supply Chain Based on Government Financial Intervention

(1. School of Management, Hefei University of Technology, Hefei 230009, China;2. School of Management, Beifang University of Nationalities, Yinchuan 750021, China)

Online:2015-10-31 Published:2016-03-24

摘要/Abstract

摘要： 以博弈论为基本方法，研究了基于政府财政干涉的绿色供应链销售渠道模型问题。以制造商为市场领导者，构建了单一销售渠道和混合销售渠道的绿色供应链决策模型，通过对决策模型的分析，给出供应链成员的最优绿色度、批发价合同和利润，发现政府的财政干涉能激励供应链成员进行绿色产品的研发工作，且在混合策略下供应链的收益最大。最后通过算例分析验证了以上结论。

关键词: 财政干涉, 绿色供应链, 销售渠道

Abstract: Based on the game theory, the distribution channel models of green supply chain based on government financial intervention are addressed. Manufacturer as a market leader, the two decision models of green supply chain which contain single distribution channel and hybrid distribution channel are built. By analyzing the models built, each member is given the optimal green degree, wholesale price contract and profits. The decision shows that government financial intervention can motivate supply chain member carrying out green product research and development work. And it is found that the supply chain can get more benefits under hybrid distribution channel. At last, an example proves the conclusion．

Key words: financial intervention, green supply chain, distribution channel 

张艳丽1，胡小建1，杨海洪1，2. 基于政府财政干涉的绿色供应链销售渠道模型[J]. 工业工程, 2015, 18(5): 27-33.

Zhang Yan-li1, Hu Xiao-jian1, Yang Hai-hong1,2. Distribution Channel Models of Green Supply Chain Based on Government Financial Intervention[J]. Industrial Engineering Journal , 2015, 18(5): 27-33.

参考文献

［1］Handfield R B, Walton S V, Melnyk S A. Green supply chain: best practices from the furniture industry［C］. Annual Meeting of the Decision Science Institute. 1996: 1295-1297.  ［2］Seuring S. A review of modeling approaches for sustainable supply chain management［J］. Decision Support Systems, 2013, 54(4):1513-1520. ［3］Zhu Q, Sarkis J, Lai K. Green supply chain management implications for “closing the loop”［J］. General Information, 2008，44(1):1-18. ［4］Chen C, Shih H, Shyur H, et al. A business strategy selection of green supply chain management via an analytic network process［J］. Computers & Mathematics with Applications, 2012, 64(8):2544-2557. ［5］Tseng Ming-lang, Chiu A S F. Evaluating firms green supply chain management in linguistic preferences［J］. Journal of Cleaner Production, 2013,40:22-31.  ［6］Govindan K, Kaliyan M, Kannan D, et al. Barriers analysis for green supply chain management implementation in indian industries using analytic hierarchy process［J］. International Journal of Production Economics, 2014, 147(1):555-568.  ［7］朱庆华,耿勇.中国制造企业绿色供应链管理因素研究［J］.中国管理科学,2004,12(3): 81-85. Zhu Qinghua, Geng Yong. Study on factors of green supply chain management among chinese manufacturers［J］.Chinese Journal of Management Science, 2004, 12(3): 81-85. ［8］王能民,杨彤,乔建明,绿色供应链管理模式研究［J］.工业工程，2007,10(1): 11-16. Wang Neng-min, Yang Tong, Qiao Jian-ming. Study on green supply chain management［J］.Industrial Engineering Journal, 2007, 10(1): 11-16. ［9］Zhang C, Wang H, Ren M. Research on pricing and coordination strategy of green supply chain under hybrid production mode［J］. Computers & Industrial Engineering, 2014, 72(11):24-31. ［10］Ni D, Li K W. A gametheoretic analysis of social responsibility conduct in twoechelon supply chains［J］. International Journal of Production Economics, 2012, 138(2):303-313. ［11］Chen C. Design for the environment: a qualitybased model for green product development［J］. General Information, 2001, 47(2):250-263. ［12］Xie G. Modeling decision processes of a green supply chain with regulation on energy saving level［J］. Computers & Operations Research, 2015, 54:266-273.  ［13］朱庆华，窦一杰. 基于政府补贴分析的绿色供应链管理博弈模型［J］.管理科学学报,2011，14(6):86-95. Zhu Qing-hua, Dou Yi-jie. A game model for green supply chain management based on government subsidies［J］. Journal of Management Science in China, 2011, 14(6): 86-95. ［14］徐伟，郑燕飞.绿色供应链管理中有举报行为的政企博弈分析［J］.中国管理科学，2008,16(S1)： 450-154. Xu Wei, Zheng Yan-fei. Game analysis governments and corporation with prosecution in green supply chain management［J］. Chinese Journal of Management Science, 2008, 16(S1): 450-154. ［15］Atasu A, Sarvary M, Wassenhove L N V. Remanufacturing as a marketing strategy［J］. Management Science, 2008, 54(10):1731-1746. ［16］Wu C. Productdesign and pricing strategies with remanufacturing［J］. General Information, 2012, 222(2):204-215.

[1]	邵必林, 崔梦桦. 考虑零售商公平关切的绿色供应链主体行为演化博弈研究[J]. 工业工程, 2021, 24(5): 124-131.
[2]	闵杰, 杨冉, 欧剑, 曹宗宏. 基于双向成本分担的绿色供应链运营策略研究[J]. 工业工程, 2021, 24(4): 36-44.
[3]	宋英华, 曹雪竹, 刘丹. 考虑风险规避与零售商谎报行为的绿色供应链决策研究[J]. 工业工程, 2021, 24(1): 19-26,34.
[4]	张子元, 傅端香. 考虑互惠利他偏好和政府补贴的绿色供应链最优决策研究[J]. 工业工程, 2020, 23(5): 149-157,168.
[5]	朱琳, 窦祥胜. 考虑风险态度的绿色供应链定价策略及政府补贴政策分析[J]. 工业工程, 2020, 23(5): 158-168.
[6]	苑希港, 张晓青. 非对称信息下考虑政府补贴的绿色供应链博弈模型[J]. 工业工程, 2020, 23(4): 43-52.
[7]	孙健慧, 张海波. 绿色供应链协同创新合作策略研究[J]. 工业工程, 2020, 23(4): 53-60,92.
[8]	花均南, 丁显博. 随机需求下绿色农产品三级供应链协调[J]. 工业工程, 2020, 23(3): 51-58.
[9]	王新林, 胡盛强, 刘晓斌. 考虑政府激励政策的绿色供应链博弈模型及契约协调研究[J]. 工业工程, 2019, 22(6): 17-26.
[10]	陶帝豪, 刘蓉, 雷勇杰, 章桥新. 基于绿色供应链的冷链物流配送路径优化[J]. 工业工程, 2019, 22(2): 89-95.
[11]	杨渠, 窦祥胜. 基于风险规避的绿色供应链定价研究[J]. 工业工程, 2018, 21(5): 40-49.
[12]	曲孟, 朱斌, 王炳荣, 何力. 不确定环境下多目标绿色供应链生产计划模型[J]. 工业工程, 2018, 21(1): 43-50.
[13]	江世英1,2, 马春艳3. 考虑零售商风险态度的绿色供应链契约协调模型[J]. 工业工程, 2015, 18(3): 30-35.