质量差异和WTP差异下报废汽车资源化产品联合定价决策研究

工业工程

质量差异和WTP差异下报废汽车资源化产品联合定价决策研究

西南交通大学交通运输与物流学院，四川成都 610031

出版日期:2016-04-30 发布日期:2016-05-27
通讯作者: 王增强（1982-），男，山西省人，博士，主要研究方向为逆向物流；Email：wzqlinger@126.com.
作者简介:蔡克元（1990-），男，安徽省人，硕士研究生，主要研究方向为逆向物流.
基金资助:
国家自然科学基金资助项目（71401142）

A Research on Jointed Pricing Decision of ELVs Recycling Products Based on Quality Differentiation and WTP Differentiation

School of Transportation & Logistics, Southwest Jiaotong University, Chengdu 610031,China

Online:2016-04-30 Published:2016-05-27

摘要/Abstract

摘要：

为使资源化产品定价有序合理化，以单一制造商为研究对象，在需求不确定环境下，对汽车零部件新产品、再制造产品和再利用产品的联合定价决策进行了研究。首先基于新产品、再制造产品和再利用产品三者之间的质量差异和支付意愿（WTP）差异，运用效用理论构建产品需求函数，然后以此为基础构建产品联合定价模型，最后通过数值仿真对模型进行求解。结果表明，随着再利用产品质量的提高，新产品价格和再制造产品价格总体呈下降趋势，再利用产品价格总体呈上升趋势，3种产品的产量总体呈下降趋势，制造商利润总体呈上升趋势。

关键词: 质量差异, 支付意愿（WTP）差异, 联合定价, 报废汽车

Abstract:

In order to price the recycling products orderly and reasonably, the jointed pricing decision of new auto parts, remanufactured auto parts and reusable auto parts under uncertain demand from the perspective of the solo manufacturer are focused on. Firstly, product demand function is set using utility theory based on quality and willingness to pay（WTP）differentiation of above-mentioned new products, remanufactured products and reusable products. Then a jointed pricing model of products is built based on product demand function, and the solutions of the model are analyzed numerically. The results show that the new and remanufactured product’s pricing and three products’ productivity will decrease while the reusable product’s pricing and manufacturer’s profit will increase with the increase of quality of reusable products.

Key words: quality differentiation, willingness to pay（WTP）differentiation, jointed pricing, end-of-life vehicles (ELVs)

蔡克元，邹晔，王增强. 质量差异和WTP差异下报废汽车资源化产品联合定价决策研究[J]. 工业工程.

CAI Keyuan, ZOU Ye, WANG Zengqiang. A Research on Jointed Pricing Decision of ELVs Recycling Products Based on Quality Differentiation and WTP Differentiation[J]. Industrial Engineering Journal .

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