策略乘客行为下航空供应链竞争协调研究

doi:10.3969/j.issn.1007-7375.e17-2044

工业工程 ›› 2017, Vol. 20 ›› Issue (4): 101-107,115.doi: 10.3969/j.issn.1007-7375.e17-2044

策略乘客行为下航空供应链竞争协调研究

邹柳馨, 李豪, 谭美容

重庆交通大学经济与管理学院, 重庆 400074

收稿日期:2017-03-01 出版日期:2017-08-30 发布日期:2017-09-08
作者简介:邹柳馨(1992-),女,四川省人,硕士研究生,主要研究方向为供应链协调、收益管理等
基金资助:
国家自然科学基金青年项目资助（71402012）；重庆市教委自然科学基金资助项目（KJ130402）；重庆市研究生科研创新资助项目（CYS16188）

Airline Supply Chain Competitive Coordination with Strategic Passenger Behavior

ZOU Liuxin, LI Hao, TAN Meirong

College of Economics & Management, Chongqing Jiaotong University, Chongqing 400074, China

Received:2017-03-01 Online:2017-08-30 Published:2017-09-08

摘要/Abstract

摘要：

在已有的航空公司销售供应链研究中，中介代理商只是一个普通的跟随者，甚至有被直销取代的趋势。本文在供大于求且面临策略乘客的竞争市场环境下，研究了由中介主导并决定收益分享比例的双航班竞争销售供应链模式。通过建立双航班竞争的博弈模型，求解出航空公司和中介的收益及其分享比例，并分析了该供应链的有效性。研究结果表明：在乘客购买偏好较小时，该模式对航空公司有利。从收益的视角看，该模式存在的情况下优于直销模式。

关键词: 收益分享契约, 策略乘客, 竞争, 中介代理商, 供大于求

Abstract:

The intermediary agent, which is replaced by possible direct selling, is only assumed to be a follower in the airline supply chain in previous literature. A study is conducted into the competitive supply chain model of two flights in which the revenue sharing proportion is decided by the intermediary agent in the oversupplied competitive market environment with strategic passengers. A competitive game model of two flights is introduced. The revenue of the airline and intermediary agent and the revenue sharing proportion are obtained. The effectiveness of this supply chain is analyzed. Finally, it is found that this model is favorable for airlines when the passenger's buying preferences are small. This model is found superior to the direct selling model from the perspective of revenue.

Key words: revenue sharing contract, strategy passengers, competition, intermediary agent, oversupply

中图分类号:

F272.3

邹柳馨, 李豪, 谭美容. 策略乘客行为下航空供应链竞争协调研究[J]. 工业工程, 2017, 20(4): 101-107,115.

ZOU Liuxin, LI Hao, TAN Meirong. Airline Supply Chain Competitive Coordination with Strategic Passenger Behavior[J]. Industrial Engineering Journal , 2017, 20(4): 101-107,115.

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策略乘客行为下航空供应链竞争协调研究

Airline Supply Chain Competitive Coordination with Strategic Passenger Behavior

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