工业工程

工业工程 ›› 2020, Vol. 23 ›› Issue (4): 84-92.doi: 10.3969/j.issn.1007-7375.2020.04.011

• 专题论述 • 上一篇    下一篇

基于系统动力学的跨境电商生态系统动力机制研究

薛朝改1, 周马玲1, 曹武军1,2   

  1. 1. 郑州大学 管理工程学院，河南 郑州 450001;
    2. 河南国际数字贸易研究院，河南 郑州 450016
  • 收稿日期:2019-06-13 发布日期:2020-08-21
  • 作者简介:薛朝改(1978-)，女(回族)，河南省人，教授，博士，主要研究方向为企业信息化、电子商务等
  • 基金资助:
    教育部人文社会科学资助项目(19YJA630096)；2017河南省科技攻关资助项目(172102210485)

Dynamic Mechanism of Cross-border E-commerce Ecosystem Based on System Dynamics

XUE Chaogai1, ZHOU Maling1, CAO Wujun1,2   

  1. 1. School of Management Engineering, Zhengzhou University, Zhengzhou 450001, China;
    2. Henan International Digital Trade Research Institute, Zhengzhou 450016, China
  • Received:2019-06-13 Published:2020-08-21

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摘要： 以跨境电商生态系统为研究对象，通过分析影响跨境电商生态系统发展的内部及外部动力，提出动力机制概念模型；在定性分析的基础上，运用Vensim PLE软件对跨境电商生态系统发展趋势进行仿真，并通过改变政策扶持因素、技术水平因素和企业自身因素分析不同因素对跨境电商生态系统发展的动态影响。仿真结果表明，政府通过加强海关监管力度对跨境电商生态系统发展的促进作用最大，其次是加强商品检验力度和提高税收优惠；信息化水平的提升对认证管理水平和支付安全程度的提升有一定的促进作用；跨境电商平台发展水平及跨境电商物流发展水平的提升均可以增强跨境电商竞争力，促进跨境电商生态系统发展。

关键词: 跨境电商生态系统, 动力机制, 系统动力学

Abstract: A conceptual model of dynamic mechanism is proposed by analyzing the internal and external forces that influence the development of cross-border e-commerce ecosystem. On the basis of qualitative analysis, the development trend of cross-border e-commerce ecosystem is simulated by Vensim PLE, and the impact of different factors analyzed by changing policy support factors, technological level factors and enterprises' own factors. The simulation results show that the government plays a stronger role in promoting cross-border e-commerce industry through strengthening customs supervision than strengthening commodity inspection and improving tax incentives. The development of information technology can promote the level of certification management and payment security. The improvement of cross-border e-commerce platform and cross-border logistics development can enhance the competitiveness of cross-border e-commerce and promote the development of cross-border e-commerce ecosystem.

Key words: cross-border e-commerce ecosystem, dynamic mechanism, system dynamics

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