质量成本对再制品和新品质量决策及其运营的影响

doi:10.3969/j.issn.1007-7375.2022.05.009

工业工程 ›› 2022, Vol. 25 ›› Issue (5): 73-80,97.doi: 10.3969/j.issn.1007-7375.2022.05.009

质量成本对再制品和新品质量决策及其运营的影响

孟丽君¹, 程红亚¹, 黄祖庆²

1. 中国计量大学经济与管理学院，浙江杭州 310018;
2. 广州大学管理学院，广东广州 510006

收稿日期:2021-04-29 发布日期:2022-10-20
作者简介:孟丽君 (1982—)，女，浙江省人，副教授，博士，主要研究方向为闭环供应链管理
基金资助:
国家自然科学基金资助项目 (71801199, 71871206, 71972172)；教育部人文社会科学研究基金资助项目(18YJC630123)

The Influence of Quality Cost on Product Quality Decision and Operation of Closed-loop Chain Member

MENG Lijun¹, CHENG Hongya¹, HUANG Zuqing²

1. College of Economics and Management, China Jiliang University, Hangzhou 310018, China;
2. College of Management, Guangzhou University, Guangzhou 510006, China

Received:2021-04-29 Published:2022-10-20

摘要/Abstract

摘要： 针对一个由原始制造商 (OEM) 和消费者所组成的闭环供应链，在新品与再制品间同时存在价格竞争和质量竞争的情形下，探讨质量成本对OEM运营的影响。研究表明：1) 质量成本会显著影响OEM的质量决策，当质量成本低于某阈值时，OEM选择同质异价策略，反之，选择异质异价策略；2) 新品与再制品是否存在质量差异并不会影响市场需求总量，仅影响两类产品各自的市场份额；3) 出于环保的目的，为刺激再制品市场，政府需对企业进行政策扶持以弥补其利润损失；4) 再制品质量并不一定劣于新品质量，在特定条件满足时，再制品质量会优于新品质量，且这一质量优势会随着质量成本的增大而增大。

关键词: 闭环供应链, 质量决策, 价格决策, 质量成本

Abstract: A closed-loop supply chain (CLSC) with an original equipment manufacturer (OEM) and consumers is considered. Based on the "quality-price" dual-competition between the new products and remanufactured ones, the influence of quality cost on the OEM decisions and its performance is studied. The results show that: 1) the quality cost has a significant impact on the product quality strategy of OEM. There is a threshold value of the quality cost coefficient. If the quality cost is lower than the threshold, OEM will choose the strategy of keeping remanufactured products and new ones the same in price dimension but different in quality dimension; otherwise, OEM will choose the strategy of keeping both the quality and price of remanufactured products different from those of new ones; 2) Whether there exists quality difference between new ones and remanufactured ones has no effect on the total demand, but only affects market share; 3) For the sake of environmental protection, in order to stimulate the demand of the remanufactured products, government intervention is necessary to compensate the loss of enterprise profits; 4) the quality of remanufactured products is not necessarily inferior to that of new ones. Under certain conditions, the quality of remanufactured products is superior to that of new ones, and this quality advantage increases with quality cost increasing.

Key words: closed-loop supply chain, quality decision, pricing strategy, quality cost

中图分类号:

TP273

孟丽君, 程红亚, 黄祖庆. 质量成本对再制品和新品质量决策及其运营的影响[J]. 工业工程, 2022, 25(5): 73-80,97.

MENG Lijun, CHENG Hongya, HUANG Zuqing. The Influence of Quality Cost on Product Quality Decision and Operation of Closed-loop Chain Member[J]. Industrial Engineering Journal, 2022, 25(5): 73-80,97.

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质量成本对再制品和新品质量决策及其运营的影响

The Influence of Quality Cost on Product Quality Decision and Operation of Closed-loop Chain Member

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