考虑企业社会责任的三级物流服务供应链协调

doi:10.3969/j.issn.1007-7375.2022.06.003

摘要/Abstract

摘要： 为研究物流服务集成商的企业社会责任对三级物流服务供应链决策的影响，构建受价格和企业社会责任共同影响的需求函数，运用Stacklberg博弈方法分析分散模型和集中模型下的最优决策问题，发现集中决策下物流需求与企业社会责任水平是分散决策下的一倍多，供应链总利润明显增加。为了达到集中决策的最优策略，设计带有补偿额的成本共担−收益共享契约，并引用议价模型设定补偿额，发现契约能够实现供应链的协调，社会责任意识和相对议价能力与成员利润、物流需求和企业社会责任水平之间呈正相关关系，且集成商能够更快地获益；补偿额取决于成员的议价能力，随着相对议价能力的提升，分包商获得的补偿增加。最后，通过算例分析验证了契约的有效性。

关键词: 企业社会责任, 物流服务, 供应链协调

Abstract: In order to study the impact of the corporate social responsibility of logistics service integrators on the decision-making of three-level logistics service supply chain, the demand function affected by the price and corporate social responsibility is built and a Stackelberg game method is used to analyze the optimal decisions under the decentralized model and centralized model. It is found that the level of logistics demand and corporate social responsibility under centralized decision-making is more than twice that under decentralized decision-making, and the total profit of supply chain increases significantly. In order to achieve the optimal strategy, a cost-sharing and revenue-sharing contract with compensation is designed, and the compensation amount is set by quoting the bargaining model. It is found that the contract can realize the coordination of the supply chain, the awareness of social responsibility and relative bargaining power are positively correlated with members' profits, logistics demand and corporate social responsibility level, and integrators can benefit faster. The amount of compensation depends on the bargaining power of members. With the improvement of relative bargaining power, the compensation received by subcontractors increases. Finally, an example is given to verify the effectiveness of the contract.

Key words: corporate social responsibility, logistics service, supply chain coordination

中图分类号:

F274

杨怀珍, 任二甜. 考虑企业社会责任的三级物流服务供应链协调[J]. 工业工程, 2022, 25(6): 21-28.

YANG Huaizhen, REN Ertian. Three-level Logistics Service Supply Chain Coordination Considering Corporate Social Responsibility[J]. Industrial Engineering Journal, 2022, 25(6): 21-28.

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