Abstract: Aiming at the problems of single function in shoe frame design, a new shoe rack with automatic full shoe polish is designed based on Kansei Engineering and TRIZ theory. First of all, according to the user survey, four key perceptual words of shoe frame design are obtained. The hierarchical design analysis method is used to transform the perceptual design elements into design elements. Secondly, through the analysis of design elements, a pair of physical contradictions and two pairs of technical contradictions are obtained. TRIZ theory is used to solve physical and technical contradictions and a feasible scheme is provided. Compared with the existing shoe rack market, the innovative rack is convenient for transportation, easy to put back shoes, with automatic function of shoe brush, so that users can experience more comfort and convenience.