Abstract: Based on green consumer segmentation in the market, and considering the existence of a direct sales-channel, two closed-loop supply chain pricing models are constructed under the government's implementation of differential weight subsidy to the manufacturer and consumers. Then the choice of pricing strategy for supply chain members and the effects of differential weight subsidy, the ratio of green consumers and consumers' acceptance on the pricing and demands are discussed. The results show that the subsidy weight only affects the price of remanufactured products under different sales channels of new and remanufactured products, and the impact of government subsidy on the price of remanufactured products depends on the range of the subsidy weight. Besides, the increase of acceptance does not necessarily hinder the pricing of new products or promote the manufacturer's profit. In addition, compared with the retailer, the manufacturer's pricing strategy is affected by more factors.