政府补贴对风险规避型绿色供应链决策影响研究

    A Research on the Influence of Government Subsidies on the Decision of Risk Averse Green Supply Chain

    • 摘要: 建立零售商主导、制造商跟随的二级绿色供应链模型。研究制造商的风险规避以及政府补贴对供应链成员的决策、效用以及社会总福利的影响。研究表明,制造商存在风险规避会降低产品绿色度以及制造商的效用,但是零售商的效用以及社会总福利会增加;市场波动标准差和风险规避度对供应链的影响是相同的;政府补贴对供应链存在积极影响,补贴制造商下的产品绿色度更高,补贴零售商下的制造商效用、零售商效用以及社会总福利更高。

       

      Abstract: A two-level green supply chain model with retailer leading and manufacturer following is established. The impact of manufacturer's risk aversion and government subsidies on the decision-making, utility and total social welfare of supply chain members is studied. The results show that: the manufacturer's risk aversion will reduce the product green degree and the manufacturer's utility, but the retailer's utility and the total social welfare will increase; the standard deviation of market volatility and the degree of risk aversion have the same impact on the supply chain; the government subsidy has a positive impact on the supply chain: as the product green degree under the subsidy manufacturer is higher, the manufacturer's efficiency under the subsidy retailer is higher and the utility of consumers, retailers and total social welfare are higher, as well.

       

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