考虑临时订单的集装箱舱位分配与动态定价模型

    Temporary Container Space Allocation and Dynamic Pricing Model

    • 摘要: 针对班轮公司在随机需求的情况下如何实现收益最大化的问题,以集装箱舱位是提前签订合同还是临时购买为依据,将集装箱舱位的分配分为合同集装箱和临时集装箱。因为冷链运输的发展与市场需求,冷藏舱位给班轮公司带来了更高的收益,因此本文将干舱舱位与冷藏舱位的动态定价进行分离。基于收益管理理论,分阶段建立考虑实际约束的合同舱舱位分配模型以及临时舱位分配与动态定价模型,使用稳健建模方法对模型进行优化处理。与其他研究相比,该方法将舱位是否签订合同作为依据分阶段建立模型,并将干舱舱位与冷舱舱位的动态定价问题进行分离。通过算例分析发现,在需求不确定的环境下,临时舱位动态定价策略会比统一定价策略给班轮公司带来更多的预期收益,因此该方法可以为班轮公司指定临时舱位的分配以及定价策略提供一定的参考。

       

      Abstract: In order to solve the problem of how to maximize the revenue of the liner company under the condition of random demand, this paper takes the contract of container shipping space in advance or the temporary purchase as the basis, the allocation of container space is divided into contract containers and temporary containers. At the same time, because of the development of cold chain transportation and market demand, the refrigerated space brings higher profits to the liner companies, therefore, this paper separates the dynamic pricing of the dry cabin and the refrigerated cabin, and based on the revenue management theory, establishes the contract cabin allocation model and the temporary cabin allocation and the dynamic pricing model in stages considering the actual constraints, the robust modeling method is used to optimize the model. Compared with other studies, this method establishes the model by stages according to whether the shipping space is contracted or not, and separates the dynamic pricing of dry shipping space from that of cold shipping space. The study shows that under the uncertain demand environment, the dynamic pricing strategy of temporary cabin will bring more expected revenue than the unified pricing strategy, therefore, this method can provide some reference for the allocation and pricing strategy of the liner shipping companies.

       

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