医药健康企业数字化转型与生态系统构建——基于1药网的案例研究

    Digital Transformation and Ecosystem Construction of Pharmaceutical and Healthcare Enterprises — A Case Study of 111 Inc

    • 摘要: 人口老龄化加剧、慢性病患病率增长、居民消费水平提升,以及健康关注程度增加等推动着中国医药健康市场的持续壮大。然而,由于我国医疗资源有限且配置不均、医药供应链复杂和药品流通高度碎片化,患者面临着“看病难、买药贵”的困境。因此,如何将患者与药品和医疗服务进行有机连接是一大难题。随着医疗政策的开放和数字化技术的变革,医药健康企业尝试进行数字化转型,企图通过形成数字化平台生态系统来破解困局。对此,本文通过对1药网进行案例研究,提炼出医药健康企业实现数字化转型以及推进数字化平台生态系统的迭代过程。研究发现:1)医药健康企业数字化转型经历初始探索、扩展转型和生态构建3个阶段,实现从0-1的自主数字化转型和从1-N的赋能数字化转型。2)生态导向型战略企业在数字化转型时采取商业模式创新驱动的转型模式,针对多种生态参与者调整数字化资源配置,打破企业边界的同时赋能数字化连接,共建数字化平台生态系统。本文研究结论对于医疗健康企业数字化转型的运营实践具有重要指导价值,有助于医药健康产业数字化发展。

       

      Abstract: The continuous growth of Chinese pharmaceutical and healthcare market is driven by factors such as the intensifying aging population, rising prevalence of chronic diseases, improving consumption levels, and increasing health awareness. However, medical resources in China are limited and unevenly distributed. Additionally, the pharmaceutical supply chain is complex and the distribution of drugs is highly fragmented. These reasons leave patients in the dilemma of “difficulty in accessing medical care and high drug costs”. Organically connecting patients with pharmaceuticals and medical services pharmaceuticals a significant challenge. With the liberalization of healthcare policies and advancements in digital technologies, pharmaceutical and healthcare enterprises are attempting digital transformation to solve the dilemma by building digital platform ecosystems. To this end, the study extracts the iterative process by which pharmaceutical and healthcare enterprises achieve digital transformation and digital platform ecosystems through a case study of 111 Inc. Results find that: (1) the digital transformation of pharmaceutical and healthcare enterprises progresses through three stages including initial exploration, extended transformation, and ecological construction, achieving autonomous digital transformation from 0 to 1 and empowered digital transformation from 1 to N. (2) Enterprises with ecosystem-oriented strategies adopt a business model innovation-driven transformation mode during their digital transformation. They adjust digital resource allocation to address the needs of multiple eco-participants, break enterprise boundaries, empower digital connectivity, and co-build digital platform ecosystems. The conclusions of this study provide significant practical guidance for the digital transformation operation of healthcare enterprises and contribute to the digital development of the pharmaceutical and healthcare industry.

       

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