基于电池租赁和电池更换服务的新能源汽车换电供应链运营模式选择

    Operational Mode Selection of Battery Swapping Supply Chains for New Energy Vehicles: Based on Battery Leasing and Replacement Services

    • 摘要: 考虑到电池租赁服务和电池更换服务对换电供应链运营模式的影响,构建了包含电池制造商、车企和电池资产公司的供应链。提出3种运营模式:1) 车企同时提供电池租赁服务和电池更换服务;2) 车企提供电池更换服务,电池资产公司提供电池租赁服务;3) 电池资产公司统一承担两项服务。基于Stackelberg博弈模型,分析了不同模式下车体价格比例、梯次利用率以及电池租赁时间对供应链均衡决策的影响机制,并对均衡结果进行了比较分析。研究表明:1)为提升产品吸引力,车企在定价策略上宜采取“低车体价格、高电池价格”的方式;2)当消费者电池租赁时间较长时,回收企业更倾向于将退役电池售予电池制造商用于再生拆解,而非自身梯次利用;3)当车企自营电池租赁与电池更换服务时,企业与消费者的整体效益最优;其次由电池资产公司统一承担两项服务时,运营效果亦较佳。

       

      Abstract: Considering the impact of battery leasing and battery swapping services on the operational models of the battery-swapping supply chain, this study constructs a supply chain consisting of battery manufacturers, vehicle manufacturers, and battery asset companies, and proposes three typical operational models: 1) the vehicle manufacturer provides both battery leasing and battery swapping services; 2) the vehicle manufacturer offers battery swapping services, while the battery asset company provides battery leasing services; and 3) the battery asset company undertakes both services. Based on a Stackelberg game model, the study analyzes how the vehicle-to-battery price ratio, the second-life utilization rate, and the battery leasing duration affect equilibrium decisions under different models, and further compares the equilibrium outcomes. The results show that: 1) to enhance product attractiveness, vehicle manufacturers should adopt a pricing strategy of "low vehicle body price, high battery price"; 2) when consumers lease batteries for a longer duration, recycling enterprises are more inclined to sell retired batteries to battery manufacturers for dismantling and regeneration, rather than utilizing them for second-life applications themselves; 3) when vehicle manufacturers self-operate both battery leasing and swapping services, the overall efficiency for both enterprises and consumers is optimal; the next best outcome is when battery asset companies undertake both services.

       

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