考虑可解释性的智能互联产品情感挖掘及满意度分析

    Sentiment Analysis and Satisfaction Evaluation of Smart and Connected Products Considering Interpretability

    • 摘要: 智能互联产品 (smart and connected products, SCPs) 融合物联网与人工智能技术,依托嵌入式传感器和网络连接实现实时交互,已然成为智能家居、工业4.0及智慧城市发展的核心驱动力。用户评论作为反映消费者需求与满意度的重要数据源,为优化产品设计和提升用户体验提供了关键依据。针对现有情感分析方法在复杂语义建模、模糊语言量化和可解释性方面的不足,本文提出一种综合情感分析框架以及满意度分析方法。首先,采用双向长短期记忆网络 (bidirectional long short-term memory, BiLSTM) 精准捕捉评论文本的语义关联;其次,利用概率语言术语集 (probabilistic linguistic term set, PLTS)量化模糊语言的不确定性;再者,通过Shapley 加性解释 (Shapley additive explanations, SHAP) 揭示特征对情感预测的贡献;最后,结合SHAP和重要性−满意度分析 (importance-performance analysis, IPA) 以生成优化优先级建议。本文以智能音箱为例,通过实验验证所提情感分析框架的有效性,测试集F1分数达0.967,AUC达0.979,显著优于传统方法。因此,本文不仅有助于完善SCPs的情感分析,还为产品功能优化和个性化推荐提供科学依据与实践指导。

       

      Abstract: Smart and connected products (SCPs) integrate IoT and artificial intelligence technologies, relying on embedded sensors and network connections to achieve real-time interaction, and have become the core driving force for the development of smart home, Industry 4.0 and smart cities. As an important data source that reflects consumer needs and satisfaction, user reviews provide a key basis for optimizing product design and improving user experience. Aiming at the shortcomings of existing sentiment analysis methods in complex semantic modeling, fuzzy linguistic quantification and interpretability, this paper proposes a comprehensive sentiment analysis framework and satisfaction analysis method. Firstly, a bidirectional long short-term memory (BiLSTM) technique is used to accurately capture the semantic association of commentary text. Secondly, the probabilistic linguistic term set (PLTS) is utilized to quantify the uncertainty of fuzzy linguistics. Furthermore, the contribution of features to emotion prediction is revealed through Shapley additive explanations (SHAP). Finally, SHAP and importance-performance analysis (IPA) are combined to generate optimized priority recommendations. Taking smart speakers as an example, the effectiveness of the proposed sentiment analysis framework is verified by experiments. The F1 score of the test set is 0.967 and AUC is 0.979, which is significantly better than traditional methods. Therefore, this paper not only helps to improve the sentiment analysis of SCPs, but also provides scientific basis and practical guidance for product function optimization and personalized recommendations.

       

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