考虑货损风险的外卖平台成本分摊机制设计

    Design of a Cost-sharing Mechanism for Food Delivery Platforms Considering Delivery Loss Risk

    • 摘要: 针对外卖配送过程中的货损风险,构建外卖平台与配送员货损成本分摊模型,以提高用户满意度并激发配送员的配送积极性。采用博弈论分析外卖配送市场多主体博弈关系,明确外卖员与外卖平台间的风险作用机理,并通过逆向归纳法得到两主体间最优成本分摊比例、配送员效用、平台利润及总效用等均衡结果。结果表明,外卖平台通过适度承担部分风险成本,可有效激励配送员提升履约积极性,进而提高系统整体服务效率和总效用。进一步研究发现,货损成本分摊模型结果还受到配送员效用权重、外部风险等级、风险敏感性参数、配送时段与货物属性等因素影响,当面临高风险或高不确定性的履约场景时,平台应承担较多的风险成本以避免影响配送员的配送积极性;当面临中低风险场景时,平台可适度将风险转移给配送员以形成正向共赢的风险分担机制。

       

      Abstract: To address the issue of food delivery loss risk, this study proposes a cost-sharing model between a food delivery platform and couriers to improve user satisfaction and courier delivery incentives. The game theory is adopted to analyze the multi-agent interactions in the food delivery market and to clarify the risk transmission mechanism between platforms and couriers. The backward induce method is then utilized to derive the equilibrium results, including the optimal cost-sharing ratio, courier utility, platform profit, and total system utility. Results show that the platform can efficiently stimulate courier incentives, so as to improve overall service efficiency and total system utility by appropriately sharing part of cost related to delivery loss risk. Further analysis shows that the performance of the cost-sharing model is affected by factors such as the weight of courier utility, external risk level, risk sensitivity parameters, delivery time, and order attributes. In high-risk or high-uncertainty scenarios, the platform should assume a larger share of risk cost to avoid reducing courier incentives. In contrast, in medium- and low-risk scenarios, the platform can moderately transfer risk cost to couriers to establish a win-win risk-sharing mechanism.

       

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