供应链层级视角下的专利许可均衡策略

    Analysis of Patent Licensing Equilibrium Strategies from a Supply Chain Hierarchy Perspective

    • 摘要: 在数字经济与实体经济深度融合过程中,供应链层级对专利统一许可与差别许可策略的适用性影响日益显著。针对供应链层级与专利许可的交互决策问题,构建一个由专利许可方、原始设备制造商与合同制造商组成的供应链博弈模型,研究成本、质量与决策主导权对供应链均衡的影响机制。该模型假设专利许可方的许可策略包含统一许可与差别许可;原始设备制造商的生产策略包括以自主生产方式构成二级供应链和以与外部供应商合作的方式构成三级供应链;两类策略交叉组合形成4种决策情境,通过比较4种组合情境的许可单价、产量、利润等,研究供应链均衡条件。研究发现,特定供应链层级下,差别许可与统一许可的总产量相等,但供应链的社会福利不同;差别许可是专利许可方的占优策略,在成本加成决策机制下仍成立;二级与三级层级下的差别许可构成专利许可方与原始设备制造商的共赢情境与均衡格局;原始设备制造商与三级供应商的决策机制不影响技术许可策略的绩效;但当原始设备制造商主导决策时,供应链均衡发生改变。

       

      Abstract: In the process of deep integration between the digital economy and the real economy, the influence of supply chain hierarchy on the applicability of uniform and differential licensing strategies for patented technologies is becoming increasingly significant. To address the interactive decision-making problem between supply chain hierarchy and patent technology licensing, this study constructs a supply chain game model consisting of a patent licensor, an original equipment manufacturer, and a contract manufacturer. The model investigates the mechanisms through which costs, quality, and decision-making power affect supply chain equilibrium. The model assumes that the patent licensor’s licensing strategy includes both uniform and differential licensing; the original equipment manufacturer’s production strategy involves either an in-house production approach, forming a two-tier supply chain, or collaboration with an external supplier, forming a three-tier supply chain. The cross-combination of these two types of strategies yields four decision-making scenarios. By comparing the licensing prices, output, and profits across these four scenarios, the study examines the conditions for supply chain equilibrium. The findings reveal that under specific supply chain hierarchies, total output under differential licensing equals that under uniform licensing, but social welfare differs. Differential licensing is a dominant strategy for the patent licensor, and this result holds even under a cost-plus decision-making mechanism. Under both two-tier and three-tier hierarchies, differential licensing creates a win-win situation and an equilibrium pattern for the patent licensor and the original equipment manufacturer. The decision-making mechanisms of the original equipment manufacturer and the third-tier supplier do not affect the performance of the technology licensing strategy. However, when the original equipment manufacturer assumes a leadership role in decision-making, the supply chain equilibrium changes.

       

    /

    返回文章
    返回