政府参与的企业社会责任形成机理演化博弈分析

    Game Theory-Based Analysis of Corporate Social Responsibility Mechanism with Government Involvement

    • 摘要: 为了达到强化企业社会责任的目的,运用讨价还价模型、复制动态方程等理论工具,联系我国实际,构建了不对等博弈模型以及演化博弈模型,分析了力量不对等条件下,相关各方实现策略均衡的机制,以及“政府—企业”博弈稳定策略的实现过程与条件。研究结论表明:高效的政府参与是扭转不对等条件下企业疏于承当社会责任局面的关键,而其演化趋势则取决于企业相关积极行为的声誉收益、违法成本以及消极行为的声誉损失三者之间的协整关系。

       

      Abstract: To strengthen corporate social responsibility, theories, such as bargaining models and replicated dynamic equations, are used to analyze corporate social responsibility with relative data collected in China. Both asymmetric and evolutionary game models are developed for this problem. With them, mechanism of strategy equilibrium implemented by related parties and “governmentcorporate” game stable strategy implementation process in unequal power condition are analyzed. Results indicate that effective government involvement is the key for reversing the situation where enterprises fail to bear social responsibility in unequal conditions. This evolution trend depends on the co-integration among the reputation gains from the positive behavior of the enterprises, the cost of the illegal behaviors, and the reputation loss from negative behaviors.

       

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