Abstract: Effective and fair profit distribution is the precondition to ensure the steady cooperation and efficient operation for a joint bidding alliance. According to certain principle of profit distribution and actual operation of joint bidding alliance, the influence factors of income distribution of a joint bidding alliance is analyzed. By introducing data envelopment analysis (DEA) and its relative theories, an initial DEA model is established for profit distribution in considering effectiveness. Then, a modified planning model for profit distribution is derived in the view of fairness. A case study shows that the model established for profit distribution is effective and rational.