主从博弈下复杂产品供应链低碳协同研制决策及利他偏好效应

    Low-carbon Collaborative Development Decision-making and the Effect of Altruistic Preference in a Complex Product Supply Chain under a Stackelberg Game

    • 摘要: 聚焦“双碳”目标下复杂产品供应链低碳协同,为剖析主制造商利他偏好的作用机理并化解其引发的收益冲突,本研究构建了一个由主制造商主导的Stackelberg博弈模型。该模型设计了以供应商低碳努力水平为支付依据的转移价格契约,引入Cobb-Douglas函数来刻画双方低碳努力与市场需求之间的非线性关系,进而分析了主制造商利他偏好对复杂产品低碳供应链决策的影响以及相应的协调契约。研究结果表明:1) 双方低碳努力对市场需求的影响系数存在临界阈值,超过该值后均衡值呈正向影响;2) 与无利他偏好情形相比,利他偏好能提升双方低碳努力水平、产品市场需求、供应商收益及供应链总收益,但会降低主制造商的收益;3) 基于议价能力的协调策略能有效优化收益分配,缓解利他偏好对主制造商的负面效应,实现供应链整体与个体的帕累托改进;4) 在协调策略下,主制造商获得的盈余收益份额取决于其议价能力。本研究不仅从行为动机层面深化了对供应链低碳协同机理的理解,也为企业设计激励兼容的低碳合作机制提供了具体的决策框架与管理启示。

       

      Abstract: Focusing on low-carbon collaboration in complex product supply chains under the "dual carbon" goals, this study constructs a Stackelberg game model led by a dominant manufacturer. The model incorporates a transfer payment contract based on the supplier's low-carbon effort level and introduces the Cobb-Douglas function to characterize the nonlinear relationship between collaborative low-carbon efforts and market demand. This framework enables the analysis of how the manufacturer's altruistic preference influences supply chain decisions and facilitates the design of a corresponding coordination contract. The results show: (1) a critical threshold exists for the impact coefficient of low-carbon efforts on demand, beyond which equilibrium values increase; (2) the altruistic preference improves both parties' effort levels, market demand, supplier profit, and total supply chain profit, but reduces the main manufacturer's profit; (3) the proposed bargaining-based coordination strategy optimizes profit allocation, alleviates the main manufacturer's profit loss, and achieves Pareto improvements; (4) the main manufacturer's share of surplus profit depends on its bargaining power. This study not only deepens the understanding of the mechanisms behind low-carbon supply chain collaboration from a behavioral motivation perspective but also provides a concrete decision-making framework and managerial insights for enterprises to design incentive-compatible low-carbon cooperation mechanisms.

       

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