基于议价能力的双渠道供应链信息共享研究

    Research on Information Sharing in Supply Chain with Dual-Channel under Bargaining Power

    • 摘要: 基于Stackelberg主从对策模型,运用不完全信息动态博弈建立了双渠道供应链决策模型,得到了贝叶斯均衡的决策价格和利润。对模型中各关键参数进行敏感性分析,研究发现市场风险和零售商对需求的预测精度对零售商的信息共享选择有重要影响,市场风险和预测精度越小,零售商越不愿意信息共享;反之市场风险和预测精度较大时,零售商有信息共享的动机。最后进一步得出了制造商的议价能力与零售商信息共享选择的关系。

       

      Abstract: Based on the Stackelberg master-slave game theory and by using dynamic game with incomplete information, a decision model for a supply chain with dual-channel is established. With the model, the bayesian equilibrium of price and profit is obtained. By sensitivity analysis for key parameters, it is found that the market risk and demand prediction accuracy of retailers have a significant influence on the retailers'decision for information sharing. The study shows that, the higher the market risk and prediction accuracy are, the more a retailer is willing to share information with others. Also, the obtained results reveal the relationship between manufacturer's bargaining power and retailer's information sharing choice.

       

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