基于博弈论的两级逆向供应链定价策略研究

    Pricing Strategy Based on Game Theory for Two-Stage Reverse Supply Chain

    • 摘要: 基于博弈论的思想,针对现实中的制造商委托零售商回收废旧产品以再次加工的逆向供应链定价问题展开研究。首先分别构建了制造商主导的Stackelberg博弈分散式定价模型以及合作博弈的集中定价模型,通过推导得到一些推论,从理论上证明了合作博弈能够给供应链带来更多利润,同时也能让消费者获益。针对合作博弈模型,设计了分配方案来实现合作利润的分配以满足所有供应链成员的要求。最后通过数例计算验证了推论的正确性。

       

      Abstract: Based on the idea of game theory, the pricing problem of reverse supply chain in which the manufacturer entrusts the retailer to recycle the waste products for reprocessing is studied. First, a Stackelberg game model of decentralized pricing and a centralized pricing model of the cooperative game are respectively constructed, and some deductions are derived from the formula deduction. It is proved theoretically that the cooperative game can bring more profits to the supply chain and can also benefit the consumers. In addition, for the cooperative game model, a distribution scheme is designed to achieve the distribution of cooperative profits to meet the requirements of all supply chain members. Finally, several examples are given to verify the correctness of the inference.

       

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