Temporary Container Space Allocation and Dynamic Pricing Model

In order to solve the problem of how to maximize the revenue of the liner company under the condition of random demand, this paper takes the contract of container shipping space in advance or the temporary purchase as the basis, the allocation of container space is divided into contract containers and temporary containers. At the same time, because of the development of cold chain transportation and market demand, the refrigerated space brings higher profits to the liner companies, therefore, this paper separates the dynamic pricing of the dry cabin and the refrigerated cabin, and based on the revenue management theory, establishes the contract cabin allocation model and the temporary cabin allocation and the dynamic pricing model in stages considering the actual constraints, the robust modeling method is used to optimize the model. Compared with other studies, this method establishes the model by stages according to whether the shipping space is contracted or not, and separates the dynamic pricing of dry shipping space from that of cold shipping space. The study shows that under the uncertain demand environment, the dynamic pricing strategy of temporary cabin will bring more expected revenue than the unified pricing strategy, therefore, this method can provide some reference for the allocation and pricing strategy of the liner shipping companies.