有限理性企业生产决策的演化研究

工业工程 ›› 2015, Vol. 18 ›› Issue (3): 63-68.

有限理性企业生产决策的演化研究

（南京工业大学经济与管理学院，江苏南京 211816）

出版日期:2015-06-30 发布日期:2015-10-15
作者简介:高艳(1990-), 女,江苏省人, 硕士研究生, 主要研究方向为供应链管理.
基金资助:
国家自然科学基金资助项目(71071075, 71173103), 国家社科基金重大资助项目(12&ZD204), 国家软科学研究计划重大合作资助项目(2013GXS2D024)

An Evolutionary Study of Production Decision of Firms with Bounded Rationality

(College of Economics and Management, Nanjing University of Technology, Nanjing 211816, China)

Online:2015-06-30 Published:2015-10-15

摘要/Abstract

摘要： 考虑市场上存在两类分别生产标准型产品和定制型产品的企业群体，在假定消费者对产品属性和企业特征存在多维异质性消费偏好的情况下，引入标准型产品种类、定制型产品的定制水平等参数，通过构建演化博弈模型研究有限理性企业的生产模式演化问题。理论分析和数值算例表明：演化均衡结果取决于企业的生产经营状况以及消费者对产品种类和定制水平的敏感程度。同时，本文分析得到2种用来判断企业生产决策演化结果的指标，一定程度上为企业选择生产方式提供了理论依据。

关键词: 大规模定制, 产品种类, 定制水平, 演化博弈

Abstract: The standardization and customization decisions of two types of firms with the assumption of consumer heterogeneity both in product attributes and firm preference are studied. By introducing product variety and customization level, an evolutionary game model is presented to study the evolution of production decision of firms with bounded rationality. Theoretical analysis and numerical examples show that the evolutionary equilibrium outcome depends on the effect of the firms' operational status as well as the degree of customer's intensity about product variety and customization level. Meanwhile, an index signifying the relative attractiveness of standardization and customization strategies is developed, which provides theoretical base for production mode choice of the firms.

Key words: mass customization, product variety, customization level, evolutionary game 

高艳, 石岿然. 有限理性企业生产决策的演化研究[J]. 工业工程, 2015, 18(3): 63-68.

Gao Yan，Shi Kui-ran. An Evolutionary Study of Production Decision of Firms with Bounded Rationality[J]. Industrial Engineering Journal , 2015, 18(3): 63-68.

参考文献

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