放弃制造商品牌?——制造商入侵与自有品牌引入的博弈分析
刘盾, 宋慧玲, 聂佳佳
Give up the National Brand? —A Game Analysis between Supplier Encroachment and Store Brand Introduction
LIU Dun, SONG Huiling, NIE Jiajia
工业工程 . 2020, (1): 35 -43,58 .  DOI: 10.3969/j.issn.1007-7375.2020.01.005