经销商公平偏好的供应链合作广告策略研究
田永杰
A Research on Cooperative Advertising Strategy in Supply Chain Based on Fairness Preference of the Distributors
TIAN Yongjie
工业工程 . 2021, (4): 67 -75 .  DOI: 10.3969/j.issn.1007-7375.2021.04.008