竞争环境下考虑增值消费的企业O2O渠道决策研究

申成然, 张喻曼

A Research on O2O Channel Decisions of Enterprises Considering Value-added Consumption in Competitive Environment

SHEN Chengran, ZHANG Yuman

工业工程 . 2022, (3): 21 -27,75 . DOI: 10.3969/j.issn.1007-7375.2022.03.003