消费者购前信息搜索行为对制造商平台销售模式选择的影响
李良, 龙柳江, 聂佳佳
Influence of Consumers' Pre-purchase Information Search Behavior on the Choice of Manufacturers' Platform Sales Modes
LI Liang, LONG Liujiang, NIE Jiajia
工业工程
.
2023, (3): 29
-38,46
.
DOI: 10.3969/j.issn.1007-7375.2023.03.004
