需求更新条件下零售商双渠道订货策略研究

doi:10.3969/j.issn.1007-7375.e17-4078

工业工程 ›› 2017, Vol. 20 ›› Issue (5): 15-20.doi: 10.3969/j.issn.1007-7375.e17-4078

需求更新条件下零售商双渠道订货策略研究

李强, 汪传旭

上海海事大学经济管理学院, 上海 201306

收稿日期:2017-03-12 出版日期:2017-10-30 发布日期:2017-11-17
作者简介:李强(1991-),男,安徽省人,硕士研究生,主要研究方向为供应链管理.
基金资助:
国家自然科学基金资助项目（71373157）

A Research on Retailer's Dual Channel Ordering Strategy Under Demand Updating

LI Qiang, WANG Chuanxu

School of Economics and Management, Shanghai Maritime University, Shanghai 201306, China

Received:2017-03-12 Online:2017-10-30 Published:2017-11-17

摘要/Abstract

摘要： 在快速反应系统下，要求零售商可以最大化满足市场的需求。本文考虑零售商存在2种订货方式，即线上订货和线下订货并假设线下订货可以立即送达；分别建立了这2种方式下的利润模型。分析了双渠道订货模式下零售商可以满足市场最大化需求但是会使自身利润降低，并通过需求更新模式分析研究了单渠道和双渠道订货模式的选择问题来实现零售商的利润最大化。最后通过算例验证模型的正确性。

关键词: 报童模型, 需求信息更新, 双渠道订货

Abstract: In the quick response system, retailers are required to meet maximized market demand. With retailers in two order modes, online and offline ordering are analyzed, assuming offline order can be delivered immediately. A profit model is established respectively in the two ways. An analysis is conducted into the double channel order mode in which retailers can meet and maximize the market demand but will reduce their own profits, and the model is updated through the demand analysis to study the single channel and double channel order model selection problem to realize the maximization of the profits of retailers. Finally, a numerical example is given to demonstrate the validity of the proposed models.

Key words: Newsboy Model, demand information update, dual channel ordering

中图分类号:

F224

李强, 汪传旭. 需求更新条件下零售商双渠道订货策略研究[J]. 工业工程, 2017, 20(5): 15-20.

LI Qiang, WANG Chuanxu. A Research on Retailer's Dual Channel Ordering Strategy Under Demand Updating[J]. Industrial Engineering Journal , 2017, 20(5): 15-20.

参考文献

[1] STALK G, HOUT T M. Competing against time: how time-based competition is reshaping global markets[M]. New York: Free Press, 1990: 175-182.
[2] 艾明晔, 宋加升. 快速反应能力是增强制造企业竞争力的关键[J]. 科技与管理, 1999(2): 20-23.
AI Mingye, SONG Jiasheng. The Rapid Response Ability is the Key to Enhance Competitive Power of Manufacturing Enterprise[J]. Science-Technology and Management, 1999(2): 20-23.
[3] 曹英姿. 基于快速反应能力的组织结构的演进[D]. 南京: 南京理工大学, 2004: 20-22.
CAO Yingzi. The evolution of organizational structure based on rapid response capability[D]. Nanjing: Nanjing University of Technology, 2004: 20-22.
[4] 宋华明, 杨慧, 罗建强, 等. 需求预测更新情形下的供应链Stackelberg博弈与协调研究[J]. 中国管理科学, 2010, 18(4): 86-92.
SONG Huaming, YANG Hui, LUO Jianqiang, et al. Supplier-buyer Stackelberg game and supply chain coordination with demand forecast updating[J]. Chinese Journal of Management Science, 2010, 18 (04), 86-92.
[5] ZHENG M, WU K, SHU Y. Newsvendor problems with demand forecast updating and supply constraints[M]. Elsevier Science Ltd. 2016.
[6] HE Y, ZHAO X. Coordination in multi-echelon supply chain under supply and demand uncertainty[J]. International Journal of Production Economics, 2012, 139(1): 106-115.
[7] LIU W, LIU X, LI X. The two-stage batch ordering strategy of logistics service capacity with demand update[J]. Transportation Research Part E, 2015, 83: 65-89.
[8] ZHENG M, WU K, SHU Y. Newsvendor problems with demand forecast updating and supply constraints[M]. Elsevier Science Ltd. 2016: 193-206.
[9] 郭金森, 周永务, 钟远光. 基于资金约束零售商的双渠道制造商贸易信贷与提前订货折扣契约选择策略研究[C], 中国系统工程学会学术年会. 2016.
GUO Jinsen, ZHOU Yongwu, ZHONG Yuanguang, The selection of trade credit and advance booking discount contract for dual channel manufacturer with the retailer's capital constraint[C]. Systems Science and Information academic conference. 2016.
[10] 董志刚, 徐庆, 马骋. 电子商务环境下双渠道供应链的制造商分销渠道选择[J]. 系统工程, 2015(6): 26-33.
DONG Zhigang, XU Qing, MA Cheng. Manufacturers' selection of distribution channels in dual-channel supply chain based on electronic commerce[J]. Systems Engineering, 2015(6): 26-33.
[11] 高洁, 刘江, 周宝刚. 双渠道供应链定价和提前期决策[J]. 商业时代, 2017(6): 20-22.
GAO Jie, LIU Jiang, ZHOU Baogang. Pricing and early decision of dual channel supply chain [J]. Commercial Times, 2017 (6): 20-22.
[12] 经有国, 张爱凤, 秦开大. 独立随机需求下共享剩余库存的双渠道订货模型[J]. 系统工程, 2016(5): 67-71.
JING Youguo, ZHANG Aifeng, QIN Kaida. The dual-channel ordering model of surplus inventory shared with independent random demand [J]. System engineering, 2016 (5): 67-71.
[13] 刘峥, 徐琪. 不同市场需求在合作策略和非合作策略下双渠道供应链最优订货模型[J]. 东华大学学报(自然科学版), 2015, 41(5): 696-705.
LIU Zheng, XU Qi. Optimal order model of dual-channel supply chain based on non-cooperative and cooperative strategies under different demand distribution[J]. Journal Of Donghua University(Natural Science), 2015, 41(5): 696-705.
[14] 王虹, 周晶, 孙玉玲. 竞争环境下双渠道供应链的决策与协调研究[J]. 运筹与管理, 2011, 20(1): 35-40.
WANG Hong, ZHOU Jing, SUN Yuling. Study on decisions and coordination of dual channel supply chain in competitive environment[J]. Operations Research and Management Science, 2011, 20(1): 35-40.
[15] 徐兵, 刘露. CVaR准则下双渠道供应链订货与信息搭便车行为[J]. 工业工程, 2014, 17(5): 99-107.
XU Bing, LIU Lu. A study of the order and information free-riding behavior of dual-channel supply chain based on CVaR criterion[J]. Industrial Engineering Journal, 2014, 17(5): 99-107.

需求更新条件下零售商双渠道订货策略研究

A Research on Retailer's Dual Channel Ordering Strategy Under Demand Updating

PDF

可视化

摘要/Abstract

引用本文

使用本文

参考文献

相关文章 9

编辑推荐

Metrics

本文评价

[1]	李守荣, 张人千. 基于拓展经营的交叉销售产品的订货研究[J]. 工业工程, 2018, 21(2): 19-26.
[2]	林志炳, 周正勇, 吴少雄. 基于策略顾客和网络外部性的零售商预售[J]. 工业工程, 2015, 18(2): 66-72.
[3]	刘盈含，吴龙生. 需求信息更新下缺货成本共担的易逝品供应链协调研究[J]. 工业工程, 2014, 17(5): 118-123.
[4]	谢勇, 孟楚, 王红卫. 过度自信的报童模型研究[J]. 工业工程, 2013, 16(4): 38-43.
[5]	刘树人1,2，李维2，王娜2. 逆向拍卖采购下的库存与定价联合决策[J]. 工业工程, 2013, 16(1): 99-104.
[6]	李绩才1,2, 周永务2, 肖旦2, 刘哲睿2. CVaR准则下季节性产品市场运作策略[J]. 工业工程, 2012, 15(5): 8-14.
[7]	朱琳琳，肖人彬. 信息不对称下多供应商与单零售商的退货策略[J]. 工业工程, 2012, 15(5): 92-98.
[8]	谢勇, 向莉, 王红卫, 陈双. 带服务水平和容量约束的扩展报童模型研究[J]. 工业工程, 2012, 15(4): 47-52.
[9]	刘明彦，齐二石，刘亮. 基于策略消费者风险偏好的供应链协调研究[J]. 工业工程, 2012, 15(2): 27-32.