考虑销售努力水平的存货质押融资决策

工业工程

考虑销售努力水平的存货质押融资决策

上海交通大学 1.中美物流研究院；2. 安泰经济与管理学院，上海 200030

出版日期:2016-02-29 发布日期:2016-04-05
作者简介: 李超（1985-），山东省人，博士研究生，主要研究方向为供应链管理、供应链金融.
基金资助:
国家自然科学基金资助项目（71372107）；上海市教委科研创新项目（13ZS021）

A Study of Inventory Financing Strategy Based on Sales Effort Level

1. SinoUS Globle Logistics Institute, 2. Antai college of Economics & Management, Shanghai Jiao Tong University, Shanghai 200030,China

Online:2016-02-29 Published:2016-04-05

摘要/Abstract

摘要：

研究了考虑企业销售努力水平因素下存货质押融资决策问题。建立了资金约束的中小零售企业面临受销售努力水平影响的随机性市场需求模型，研究了该零售企业的最优的存货质押量决策和销售努力水平决策，以及风险中性和损失规避情形下银行的最优的存货质押率决策，并分析了销售努力水平对存货质押量决策的影响。结论表明，零售企业销售努力水平的提升给融资参与各方都带来了积极影响，零售企业因此会加大存货质押量争取更多贷款，银行可通过提高存货质押率来提高贷款额度从而获取更大收益。

关键词: 销售努力水平, 存货质押融资, 存货质押量, 存货质押率

Abstract:

The decision problem of inventory pledge financing considering enterprise′s sales effort is investigated. A stochastic market demand model which is impacted by sales effort of capital constrained medium or small retail enterprises is established; and the enterprise′s optimal inventory pledge volume decision and sales effort decision, and the bank′s optimal inventory pledge ratio decision under risk neutral and loss aversion situations are investigated; the impact from sales effort on inventory pledge volume is analysed. It is concluded that the retail enterprise′s sales effort brings positive effect to the financing participants, and the retail enterprise will thus enlarge its inventory pledge volume to gain more loan, and the bank can level up its loan volume from enlarging inventory pledge ratio to gain larger revenue.

Key words: sales effort level, inventory financing, pledge volume, pledge rate

李超1，巫丹2. 考虑销售努力水平的存货质押融资决策[J]. 工业工程.

LI Chao1, WU Dan2. A Study of Inventory Financing Strategy Based on Sales Effort Level[J]. Industrial Engineering Journal .

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