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考虑客户到达时刻的农村“货运班线”物流服务定价策略

  

  1. （三峡大学 经济与管理学院，湖北 宜昌 443002）
  • 出版日期:2016-08-30 发布日期:2016-10-08
  • 作者简介:丁雪峰（1974），男，湖北省人，副教授，博士，硕士生导师，主要研究方向为物流与供应链管理.
  • 基金资助:

     湖北省教育厅人文社会科学研究资助项目（14G127）；宜昌市科技局科研计划资助项目（A15323）；三峡大学研究生科研创新基金资助项目（2015CX086）

Pricing Policies for Rural “Freight Route” Logistics Services Considering Customer Arrival Moment

  1. (School of Economics & Management, China Three Gorges University, Yichang 443002, China)
  • Online:2016-08-30 Published:2016-10-08

摘要：

将客户到达时刻考虑到第三方物流服务定价决策中，研究了第三方物流企业采用农村“货运班线”物流模式时的最优服务定价策略，分析了不同参数独立变化时对最优利润率、集货周期及价格的影响。研究表明，当持有成本增加时，集货周期缩短，同一时刻服务价格增加；当时间敏感系数变大时，集货周期缩短，同一时刻服务价格增加；当利润率与持有成本呈正相关时，与时间敏感系数呈正相关；反之，当利润率与持有成本呈负相关时，与时间敏感系数呈负相关。为第三方物流企业的服务定价决策提供理论参考。

关键词: 农村物流, 货运班线, 交货期, 服务定价

Abstract:

As customer arrival time is taken into third-party logistic service pricing decision when third-party logistic enterprises take rural “freight route” logistic services mode, optimal service pricing policies are studied. Influences of different parameters varying independently on optimal profit margin, consolidation cycle and service price are analyzed. Studies show that when holding cost increases, consolidation cycle is shortened and service price at the same time increases. When time sensitivity coefficient becomes larger, consolidation cycle is shortened and service price at the same time increases. When profit margin is positively correlated with holding cost, it is positively correlated with time sensitivity coefficient. When profit margin is negatively correlated with holding cost, it is negatively correlated with time sensitivity coefficient. Theoretical references may be provided for third party logistic service pricing policies.

Key words:  rural logistics, freight route, delivery time, service pricing