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随机损耗下考虑公平偏好的生鲜农产品供应链协调

  

  1. 南京航空航天大学 经济与管理学院,江苏 南京 211106
  • 出版日期:2016-12-31 发布日期:2017-02-22
  • 作者简介:张旭(1992-),男,江苏省人,硕士研究生,主要研究方向为物流与供应链管理.
  • 基金资助:

    国家自然科学基金资助项目(71171112,71371098)

Coordination of Fresh Agricultural Supply Chain with Fairness Preference under Random Wastage

  1. School of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 211106, China
  • Online:2016-12-31 Published:2017-02-22

摘要:

将生鲜农产品供应链中生产商的公平偏好纳入研究视角,在考虑生鲜农产品的有效供给和变质随机性的基础上,通过构建博弈模型,分析了生产商的公平偏好对生鲜农产品供应链的运作产生的影响,并设计了基于;风险分担+收益共享;的协调机制。研究表明,在分散决策下,生产商的公平感知系数和不公平规避系数的不同取值会对生鲜农产品供应链的运作产生不同的影响,且生鲜农产品供应链的最优决策和利润对公平偏好的敏感程度与相应的非易腐品供应链不同;在契约参数满足一定的条件下,所设计的协调机制不仅能够实现生鲜农产品供应链的完美共赢协调,还能够消除生产商的公平偏好。

关键词: 生鲜农产品, 公平偏好, 随机损耗, 供应链协调

Abstract:

 The manufacturer′s fairness preference in the fresh agricultural supply chain is included in the research perspective. Based on the consideration of the effective supply and deterioration randomness of the fresh agricultural product, by constructing the Stackelberg game model, the influence of the manufacturer′s fairness preference in the operation of the fresh agricultural supply chain is analyzed and the coordination mechanism based on “risk-sharing & revenue-sharing” is designed. The research indicates that, in the decentralized decision-making, the different values of manufacturer′s fairness perception coefficient and unfairness aversion coefficient will exert different influences on the operation of fresh agricultural supply chain, and the sensitive degree of optimal decisions and profits of the fresh agricultural product supply chain to the fairness preference is different from the corresponding non-perishable product supply chain; when the contract parameter satisfies the certain conditions, the designed coordination mechanism can not only realize the perfect win-win and coordination of the fresh agricultural supply chain, but also eliminate the fairness preference of the manufacturer.

Key words: fresh agricultural product, fairness preference, random wastage, supply chain coordination