基于生命周期阶段匹配的制造系统产品促销决策

doi:10.3969/j.issn.1007-7375.2019.04.004

工业工程 ›› 2019, Vol. 22 ›› Issue (4): 18-22.doi: 10.3969/j.issn.1007-7375.2019.04.004

基于生命周期阶段匹配的制造系统产品促销决策

孟宪刚^1,2, 严洪森¹, 于晓²

1. 东南大学自动化学院, 复杂工程系统测量与控制教育部重点实验室, 江苏南京 210096;
2. 天津理工大学电气电子工程学院, 天津 300384

收稿日期:2018-12-25 出版日期:2019-08-31 发布日期:2019-08-23
作者简介:孟宪刚(1976-),男,山东省人,讲师,博士,主要研究方向为计算机集成制造、先进制造技术
基金资助:
国家自然科学基金资助项目（61673112，61502340）

Product Sales Promotion Decision Based on Life Cycle Matching in Manufacturing System

MENG Xiangang^1,2, YAN Hongsen¹, YU Xiao²

1. School of Automation, Key Laboratory of Measurement and Control of Complex systems of Engineering, Ministry of Education, Southeast University, Nanjing 210096, China;
2. School of Electrical and Electronic Engineering, Tianjin University of Technology, Tianjin 300384, China

Received:2018-12-25 Online:2019-08-31 Published:2019-08-23

摘要/Abstract

摘要： 利用原有产品及其后续产品的相似性，提出了一种确定产品所处生命周期阶段的匹配方法。该方法通过利用匹配算法提取现有产品的生命周期特征，与制造系统知识库的原有产品生命周期数据知识进行匹配，匹配后的数据可用于从知识库中获取适合现有产品的生产与营销决策，最后利用促销实例验证了其有效性。

关键词: 产品生命周期, 匹配, 促销

Abstract: A matching method of determining product life cycle stage based on the similarity between the original product and its follow-up product is proposed. The characteristic values of follow-up product are extracted by matching algorithm, and then the characteristic values are matched with product life cycle data of the original product which are stored in the knowledge base in manufacturing system. The matching result can be used to access production and marketing decisions of follow-up product from the knowledge base. Finally, an application of the methods to a sale promotion example verifies its validity.

Key words: product life cycle, matching, sale promotions

中图分类号:

F253

孟宪刚, 严洪森, 于晓. 基于生命周期阶段匹配的制造系统产品促销决策[J]. 工业工程, 2019, 22(4): 18-22.

MENG Xiangang, YAN Hongsen, YU Xiao. Product Sales Promotion Decision Based on Life Cycle Matching in Manufacturing System[J]. Industrial Engineering Journal , 2019, 22(4): 18-22.

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基于生命周期阶段匹配的制造系统产品促销决策

Product Sales Promotion Decision Based on Life Cycle Matching in Manufacturing System

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