多顾客个性化需求下产品属性配置策略

摘要/Abstract

摘要： 以多顾客个性化需求为研究对象，建立了基于定价因子的产品属性输出优化模型，研究了企业在生产能力和成本一定的条件下，如何最优化产品多属性的输出值，最终满足顾客个性化的需求，其中个性化需求用顾客对产品的属性需求矩阵来表示。基于多顾客加权平均属性和属性输出偏差确定相应的定价因子矩阵，实现顾客需求的个性化定价。分别以输出属性的加权总偏差最小和企业基于定价因子的利润最大为目标，建立了产品属性输出的约束规划模型。通过一个算例对两种情况进行了进一步比较，结果表明在相同定价原则下，无论以偏差最小还是利润最大为目标，都能较好地满足顾客需求并得到近似的收益。

关键词: 个性化需求, 产品属性, 属性配置, 定价因子

Abstract: The production of personalized products with different attributes for the same kind of products ordered by multiple customers is considered. The issue addressed in this paper is how a firm optimizes its attribute configuration to satisfy the personalized demands under production capacity and cost constraints. Based on the deviation between customers’ demands and attribute outputs, a pricing factor function is established. Then, two programming models for configuration optimization are established to minimize total weighted deviation and maximize total profit, respectively. Numerical example is used to compare these two models. Results show that, under the same pricing rules, these two models can obtain similar solutions in meeting customers’ demands.

Key words: personalized demands, product attributes, attribute configuration, pricing factors

孙晓东，冯学钢. 多顾客个性化需求下产品属性配置策略[J]. 工业工程, 2013, 16(1): 54-60.

Sun Xiao-dong, Feng Xue-gang . On Product Attribute Configuration for Multiple Personalized Demands[J]. Industrial Engineering Journal , 2013, 16(1): 54-60.

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