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A Study of the Disruptive Technology Selection Environment Based on TRIZ Theory

  

  1. (College of Management, Guangdong University of Technology, Guangzhou 510520)
  • Online:2016-08-30 Published:2016-10-08

Abstract:

Disruptive innovation is a new path to gain a competitive advantage in the emerging enterprises. Fostering disruptive innovation focuses on identifying its environment. For example, new energy auto development stage can be confirmed by the curve of time-patent number, time-sales volume, time-patent level and time-performance through the application of the technology maturity mapping, which comes from the TRIZ Theory. Data shows that the automotive industry is currently in a mature stage, which is the best time for the development of disruptive innovation. Therefore, by identifying the market phase of the original technology, the best cultivation environment of the disruptive innovation can be found.

Key words: disruptive innovation;TRIZ , Theory;technology maturity;technology selection