工业工程

工业工程 ›› 2018, Vol. 21 ›› Issue (6): 54-63.doi: 10.3969/j.issn.1007-7375.2018.06.008

• 专题论述 • 上一篇    下一篇

考虑渠道权力结构和产品双重差异的再制造闭环供应链最优定价决策

刘文杰1, 沈宁宁1, 张璟1, 耿孙悦1, 朱一格1, 刘勇2   

  1. 1. 南京航空航天大学 经济与管理学院, 江苏 南京 211106;
    2. 江南大学 商学院, 江苏 无锡 200237
  • 收稿日期:2017-12-01 出版日期:2018-12-30 发布日期:2018-12-29
  • 作者简介:刘文杰(1975-)，男，河南省人，副教授，博士，主要研究方向为再制造生产控制、闭环供应链
  • 基金资助:
    国家自然科学基金资助项目（71273131，71871117）；江苏高校哲学社会科学研究重点资助项目（2017ZDIXM083）；教育部人文社会科学研究规划基金资助项目（18YJA630066）；航空基金资助项目（2017ZG52080）

Optimal Pricing for Remanufacturing Closed-loop Supply Chain under Different Channel Power Structures and Product Dual Differentiation

LIU Wenjie1, SHEN Ningning1, ZHANG Jing1, GENG Sunyue1, ZHU Yige1, LIU Yong2   

  1. 1. College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 211106, China;
    2. School of Business, Jiangnan University, Wuxi 200237, China
  • Received:2017-12-01 Online:2018-12-30 Published:2018-12-29

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摘要： 针对具有不同渠道权力结构和回收拆解产品质量差异、新产品与再制造产品价格差异的再制造闭环供应链，主要研究其成员企业最优定价决策问题。构建了包含制造/再制造商、零售商、消费者和回收拆解商的三级再制造闭环供应链决策模型；采用Stackelberg主从博弈确定不同渠道权力结构下各成员企业的最优定价策略及其利润，并重点探讨废旧产品回收率τ、产品替代系数δ两个关键参数对它们的影响；将该决策模型应用到汽车发电机再制造闭环供应链案例。研究结果表明：1） 对于3种渠道权力结构，当制造/再制造商和零售商为主导者时，其自身利润和再制造闭环供应链总利润均最大；而当回收拆解商为主导者时，其自身利润和总利润却最小；2） 随着τ和δ的提高，单位新产品与再制造产品的最优批发价、最优零售价均增加，单位废旧产品的最优回收价则降低；制造/再制造商和零售商的利润下降，回收拆解商的利润上升，导致再制造闭环供应链的总利润呈U形。研究能够为各成员企业的最优定价决策提供有效支持与参考。

关键词: 再制造闭环供应链, 渠道权力结构, 产品双重差异, 最优定价

Abstract: A research is undertaken on the pricing decision-making for remanufacturing closed-loop supply chain considering different channel power structure and product double difference. Firstly, a three-stage remanufacturing closed-loop supply chain model is constructed. Secondly, for different channel power structures, optimal pricing strategies of each member enterprise are proposed by means of Stackelberg game theory, and the impact of collection rate of waste products τ and substitution coefficient δ on them are also discussed. Finally, this pricing decision-making model is applied to a real case of automobile generator. The research results show that:1) For three types of channel power structure, when manufacturer/remanufacturer or retailer is respectively a leader of remanufacturing closed-loop supply chain, his own profits and total profit of the closed-loop supply chain shall be maximized. However, when the recycler is a leader, the opposite is true. 2) With the increase of recovery rate τ and product substitution coefficient δ, optimal wholesale price and retail price for new products and remanufactured products shall also increase correspondingly, while optimal recovery price of the used products shall decrease. Meanwhile, the total profit of this closed-loop supply chain approximately exhibits a U-shape pattern. This research can provide effective support for optimal pricing decisions of member enterprises.

Key words: remanufacturing closed-loop supply chain, channel power structures, product dual differentiation, pricing decision-making

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