工业工程

工业工程 ›› 2021, Vol. 24 ›› Issue (3): 139-145.doi: 10.3969/j.issn.1007-7375.2021.03.018

• 实践与应用 • 上一篇    下一篇

BOPS策略下全渠道零售商库存决策研究

蹇萍1, 陈义友2   

  1. 1. 西南交通大学 交通运输与物流学院，四川 成都 610031;
    2. 中国民用航空总局第二研究所，四川 成都 610041
  • 收稿日期:2019-12-06 发布日期:2021-06-26
  • 通讯作者: 陈义友(1989-),男,广东省人,主任研究员,主要研究方向为物流与供应链管理。E-mail:yiyouchen@foxmail.com E-mail:yiyouchen@foxmail.com
  • 作者简介:蹇萍(1994-)，女，仡佬族，贵州省人，硕士研究生，主要研究方向为物流与供应链管理
  • 基金资助:
    国家社会科学基金青年资助项目（17XGL013）

A Research on Omni-channel Retailer Inventory Decision Based on BOPS Strategy

JIAN Ping1, CHEN Yiyou2   

  1. 1. School of Transportation and Logistics, Southwest Jiaotong University, Chengdu 610031, China;
    2. The Second Research Institute of Civil Aviation Administration of China, Chengdu 610041, China
  • Received:2019-12-06 Published:2021-06-26

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摘要： 为提升全渠道零售商的运营效率和顾客购物体验，研究全渠道零售商的库存决策。基于扩展报童模型，分别构建传统双渠道与BOPS策略下的全渠道库存决策模型，通过对比分析，研究BOPS策略对门店最优库存决策和零售商利润的影响。研究结果表明，顾客选择行为对全渠道和双渠道运营产生了不同的影响。1) 双渠道下门店最优订货量随顾客对门店库存水平预期的增大而增大，全渠道下门店最优订货量呈现的特征与双渠道相反；2) 当BOPS补货等待成本较小时，BOPS策略下全渠道门店总需求大于双渠道门店总需求；3) 当顾客对门店库存预期较低时，全渠道策略优势凸显。

关键词: BOPS策略, 全渠道, 库存决策, 顾客选择行为

Abstract: Inventory decision of the omni-channel retailer under BOPS strategy is researched to improve both retailers' operation efficiency and customers' shopping experience. Traditional dual channel and omni-channel under BOPS strategy's inventory decision models are built respectively based on the Newsvendor model, and a comparative analysis of the impact of BOPS strategy on store optimal inventory decisions and retailers' profit is made. The research results show that customer choice behaviors have different effects between omni-channel and dual channel operations. Mainly three conclusions are drawn. 1) The optimal order quantity of store under dual channel increases with the increasing of customers' expectation in store inventory level, and the characteristics of the omni-channel are opposite to those of the dual channel; 2) When the BOPS replenishment waiting cost is low, the total demand of omni-channel store under BOPS strategy is greater than that of dual channel; 3) When customers expect lower store inventory, omni-channel retailers have lower profit than that of dual channel.

Key words: BOPS (buy online-pick-up-in-store) strategy, omni-channel, inventory decision, customer choice behavior

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