减排和宣传的时延与低碳参考双重效应影响下供应链决策研究

doi:10.3969/j.issn.1007-7375.2021.04.007

摘要/Abstract

摘要： 考虑减排效果和低碳宣传效果的时延效应与消费者具有的低碳参考效应，针对由单个投入碳减排的制造商和单个投入低碳宣传的零售商组成的两级供应链，构建基于产品减排水平、低碳信誉和低碳参考的微分博弈模型。研究分散决策和集中决策下供应链的最优努力投入策略，并分析时延和参考双重效应相关参数对供应链决策和利润的影响。研究发现，集中决策下的最优努力投入高于分散决策的相应值，但集中决策下整体利润并非总是高于分散决策的相应值，两者利润差取决于减排效果和宣传效果的延迟时间；减排效果和宣传效果的延迟时间与参考效应的记忆参数和敏感参数均是制造商和零售商投入减排努力和低碳宣传努力的主要因素；减排效果和宣传效果的延迟时间存在相应阈值，影响产品的减排、低碳信誉和低碳参考的策略选择与供应链成员的利润优势。

关键词: 时延效应, 参考效应, 减排, 低碳信誉, 微分博弈

Abstract: Considering the delay effect of emission reduction and the effect of low-carbon publicity and reference on consumers, a differential game model based on product emission reduction level, low-carbon reputation and reference is constructed for a two-level supply chain composed of manufacturers with single input carbon emission reduction and retailers with single input low-carbon publicity. The optimal effort input strategy of supply chain under decentralized decision and centralized decision is studied, and the influence of delay and reference dual effect related parameters on low-carbon supply chain decision and profit is analyzed. It is found that the optimal effort investment under centralized decision is higher than the corresponding value of decentralized decision, but the overall profit under centralized decision is not always higher than the corresponding value of decentralized decision, the difference of profit depending on the delay time of emission reduction effect and publicity effect. The delay time of emission reduction effect and publicity effect, the memory parameters and sensitive parameters in reference factors, are the main factors for manufacturers and retailers to invest in emission reduction efforts and low-carbon publicity efforts. There are corresponding thresholds for the delay time of emission reduction effect and publicity effect, which affect the strategy selection of product emission reduction, low-carbon reputation and reference, and the profit advantage of supply chain.

Key words: lagged effect, reference effect, emission reduction, low-carbon credit, differential game

中图分类号:

F272.3

刘虹, 林敏. 减排和宣传的时延与低碳参考双重效应影响下供应链决策研究[J]. 工业工程, 2021, 24(4): 56-66,99.

LIU Hong, LIN Min. A Supply Chain Decision with the Dual Effect of Delay in Emission Reduction, and Low-carbon Publicity and Reference[J]. Industrial Engineering Journal, 2021, 24(4): 56-66,99.

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