考虑牛鞭效应的智慧供应链定价与投资决策研究

doi:10.3969/j.issn.1007-7375.2022.06.005

工业工程 ›› 2022, Vol. 25 ›› Issue (6): 39-44.doi: 10.3969/j.issn.1007-7375.2022.06.005

考虑牛鞭效应的智慧供应链定价与投资决策研究

马卫民, 孙小涵

同济大学经济与管理学院，上海 200092

收稿日期:2021-12-18 发布日期:2022-12-23
作者简介:马卫民(1971—)，男，陕西省人，教授，博士，主要研究方向为运筹与运作管理、供应链管理等
基金资助:
国家社会科学基金资助项目(20BGL115)

A Research on Decision-making of Smart Supply Chain Considering Bullwhip Effect

MA Weimin, SUN Xiaohan

School of Economics and Management, Tongji University, Shanghai 200092, China

Received:2021-12-18 Published:2022-12-23

摘要/Abstract

摘要： 智慧供应链的发展缓解了传统供应链中牛鞭效应问题。针对制造商、零售商组成的两级供应链，考虑中小企业是否投资智慧供应链数字技术，构建不同数字技术投资组合下的博弈模型，探讨牛鞭效应对产品定价与数字技术水平决策的影响，并比较不同模式下的利润水平。研究表明，投资数字技术的供应链成员会设置更高的数字技术水平来弱化牛鞭效应带来的负面影响；制造商或零售商单独投资都会对供应链产生积极影响，两者均投资却有可能会降低供应链绩效。

关键词: 智慧供应链, 牛鞭效应, 定价策略, 数字技术

Abstract: The development of smart supply chain has alleviated the bullwhip effect in traditional supply chain. Taking the supply chain consisting of one manufacturer and one retailer as the research object, the game models are established for four different situations of whether SMEs invest in digital technologies to explore the impact of bullwhip effect on product pricing and decision-making of digital technology level, and compare the profits under different models. The results show that the supply chain members who invest in digital technologies will set a higher level to weaken the negative impact of the bullwhip effect; if the manufacturer and retailer separately invest in digital technologies, it will have a positive impact on the supply chain, but if the manufacturer and retailer invest in digital technology together, it may reduce supply chain performance.

Key words: smart supply chain, bullwhip effect, pricing strategy, digital technologies

中图分类号:

F274

马卫民, 孙小涵. 考虑牛鞭效应的智慧供应链定价与投资决策研究[J]. 工业工程, 2022, 25(6): 39-44.

MA Weimin, SUN Xiaohan. A Research on Decision-making of Smart Supply Chain Considering Bullwhip Effect[J]. Industrial Engineering Journal, 2022, 25(6): 39-44.

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考虑牛鞭效应的智慧供应链定价与投资决策研究

A Research on Decision-making of Smart Supply Chain Considering Bullwhip Effect

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