消费者细分下考虑差别权重补贴的闭环供应链定价研究

doi:10.3969/j.issn.1007-7375.2022.03.004

摘要/Abstract

摘要： 基于市场中的绿色消费者细分，考虑直销渠道的存在，构建政府对制造商和消费者实施差别权重补贴下的两种闭环供应链定价模型。探讨供应链成员定价策略的选择以及政府差别权重补贴、绿色消费者比例和普通消费者接受度对闭环供应链产品定价和需求的影响。结果表明，新产品和再制品不同渠道销售模式下，补贴权重仅影响再制品价格，政府补贴额对再制品定价的影响取决于补贴权重的取值范围；接受度的增大不一定阻碍新产品定价，也并不完全利于制造商的利润提升；相较于零售商而言，制造商的定价策略受到更多因素的影响。

关键词: 绿色消费者, 政府补贴, 差别权重, 定价策略

Abstract: Based on green consumer segmentation in the market, and considering the existence of a direct sales-channel, two closed-loop supply chain pricing models are constructed under the government's implementation of differential weight subsidy to the manufacturer and consumers. Then the choice of pricing strategy for supply chain members and the effects of differential weight subsidy, the ratio of green consumers and consumers' acceptance on the pricing and demands are discussed. The results show that the subsidy weight only affects the price of remanufactured products under different sales channels of new and remanufactured products, and the impact of government subsidy on the price of remanufactured products depends on the range of the subsidy weight. Besides, the increase of acceptance does not necessarily hinder the pricing of new products or promote the manufacturer's profit. In addition, compared with the retailer, the manufacturer's pricing strategy is affected by more factors.

Key words: green consumers, government subsidy, differential weight, pricing strategy

中图分类号:

F274

郭春香, 万科, 黄海珍. 消费者细分下考虑差别权重补贴的闭环供应链定价研究[J]. 工业工程, 2022, 25(3): 28-38.

GUO Chunxiang, WAN Ke, HUANG Haizhen. A Research on Closed-loop Supply Chain Pricing Considering Differential Weight Subsidy Under Consumer Segmentation[J]. Industrial Engineering Journal, 2022, 25(3): 28-38.

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