需求不确定下考虑策略乘客的航空公司模糊销售机制

doi:10.3969/j.issn.1007-7375.e16-1081

工业工程 ›› 2017, Vol. 20 ›› Issue (2): 19-25.doi: 10.3969/j.issn.1007-7375.e16-1081

需求不确定下考虑策略乘客的航空公司模糊销售机制

谭美容^1,2, 李豪¹

1. 重庆交通大学经济与管理学院, 重庆 400074;
2. 重庆工商大学融智学院经济学院, 重庆 401320

收稿日期:2016-04-12 出版日期:2017-04-30 发布日期:2017-05-13
作者简介:谭美容(1991-),女,重庆市人,教师,硕士,主要研究方向为收益管理,交通运输经济等.
基金资助:
国家自然科学基金青年资助项目（71402012），重庆市研究生科研创新资助项目（CYS16188）

Opaque Selling Mechanism for Airlines with Strategic Passengers of Demand Uncertainty

TAN Meirong^1,2, LI Hao¹

1. School of Economics and Management, Chongqing Jiaotong University, Chongqing 400074, China;
2. School of Economics, Rongzhi College of Chongqing Technology and Business University, Chongqing 401320, China

Received:2016-04-12 Online:2017-04-30 Published:2017-05-13

摘要/Abstract

摘要： 研究需求不确定下乘客策略行为对航空公司收益的影响。在航空客运机票销售过程中引入模糊销售机制，通过建立Hotelling模型，得出了两航空公司在传统销售和模糊销售机制下的市场最优价格、市场占有率以及期望收益。最后利用算例分析了航空公司在传统销售与模糊销售下的收益差异，发现模糊销售机制能有效的缓解乘客的策略行为，提高航空公司的收益。

关键词: 模糊销售, 策略行为, Hotelling模型, 需求不确定

Abstract: The effect of passenger strategic behavior on the revenue of airlines when demand is uncertain is studied. The opaque selling mechanism is introduced to the ticket sale process. A Hotelling model is proposed and the optimal price obtained, with market coverage and expected revenue of airlines with two mechanisms discussed. Finally, numerical experiments are presented to analyze the difference of two mechanisms. And it is found that opaque selling can ease the passenger strategic behavior and enhance the airlines' profit.

Key words: opaque selling, strategic behavior, Hotelling model, demand uncertainty

中图分类号:

F272.3

谭美容, 李豪. 需求不确定下考虑策略乘客的航空公司模糊销售机制[J]. 工业工程, 2017, 20(2): 19-25.

TAN Meirong, LI Hao. Opaque Selling Mechanism for Airlines with Strategic Passengers of Demand Uncertainty[J]. Industrial Engineering Journal , 2017, 20(2): 19-25.

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需求不确定下考虑策略乘客的航空公司模糊销售机制

Opaque Selling Mechanism for Airlines with Strategic Passengers of Demand Uncertainty

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