工业工程

工业工程 ›› 2012, Vol. 15 ›› Issue (4): 58-64.

• 专题论述 • 上一篇    下一篇

用单一表进行响应建模的方法在感性设计中的应用

  

  1. （天津大学 管理学院，天津  300072）
  • 出版日期:2012-08-31 发布日期:2012-09-19
  • 作者简介:何桢(1967-)，男，河南省人，教授，博士生导师，主要研究方向为质量工程.
  • 基金资助:

     国家自然科学基金资助项目（NSFC70931004）

Single Array Response Modeling Approach to Kansei Design

  1. (School of Management, Tianjin University, Tianjin 300072, China)
  • Online:2012-08-31 Published:2012-09-19

摘要： 顾客之间不一致的个体特征可能导致不同顾客对同一产品的感性评分之间存在显著的变差，从而很可能存在部分顾客对产品的感性很不满意。针对该问题，在感性设计过程中考虑顾客群体的异质性，引入质量工程中的一种稳健性设计方法来设计感性产品，不仅使该产品大体上符合顾客群体的感性意象，而且使不同顾客对同一产品的感性反应的波动降到最小乃至消除。具体步骤为：首先，提出“感性距离”的概念，用以量化产品的感性质量；然后，将产品的各项感性参数作为控制因子，将顾客之间不一致的个体特征视为噪声因子，将感性距离作为响应变量，应用单一表进行响应建模的方法，求得产品感性参数的稳健设置。以手机的感性设计为例，对上述方法进行了实际应用。

关键词: 关键词： , 感性设计, 响应建模, 单一表, 感性距离

Abstract: Today, product market is characterized by individualization. However, individualization may results in significant variances in Kansei evaluation for a product. In other words, although most of the customers may be satisfied for a product in the sense of Kansei characteristics, but some of them are not. To solve this problem, in considering the heterogeneity in customer group, robust design methodology in quality engineering is introduced to Kansei product design in this paper. Kansei distance is defined to quantitatively measure the Kansei quality. Then, by treating the Kansei parameters of the product as control factors, the highly individualized characteristics among customers as noises, and the Kansei distance as response variables, a robust design model based on single array is proposed. It shows that, by this method, customer group's mental image can be satisfied and the fluctuation of Kansei reactions among different customers can be reduced as much as possible. A Kansei design case for a mobile profile is used to illustrate and validate the proposed method.

Key words: Kansei design, response modeling, single array, Kansei distance