考虑双边平台的废旧品回收策略研究

doi:10.3969/j.issn.1007-7375.2020.05.006

工业工程 ›› 2020, Vol. 23 ›› Issue (5): 46-51.doi: 10.3969/j.issn.1007-7375.2020.05.006

考虑双边平台的废旧品回收策略研究

丁雪峰, 肖玉玲, 郑静, 陈前程

三峡大学经济与管理学院, 湖北宜昌 443002

收稿日期:2019-08-03 发布日期:2020-10-30
作者简介:丁雪峰(1974-)，男，湖北省人，副教授，博士，主要研究方向为物流与供应链管理
基金资助:
国家自然科学基金资助项目(71771139)

Recycling Policy of Used Products on the Two-sided Platform

DING Xuefeng, XIAO Yuling, ZHENG Jing, CHEN Qiancheng

College of Economics & Management, China Three Gorges University, Yichang 443002, China

Received:2019-08-03 Published:2020-10-30

摘要/Abstract

摘要： 从广泛的资源共享与信息处理视角研究了新型平台回收策略，将回收平台应用到消费者和再制造商的双边市场中，利用消费者和再制造商的交叉网络外部性，平台集中回收不同消费者手中的各类废旧品。研究表明：平台为实现利润最大化，应根据消费者距离回收网点的空间位置来确定回收率和注册费的大小；双边用户从对方获得的外部性强度决定了回收平台对消费者制定的收费政策；平台中再制造商节约的成本越大，再制造商数量、回收率和平台利润越大，为闭环供应链增加社会福利、提高废旧品回收率创造了一条可行的道路。

关键词: 双边平台, 网络外部性, 回收策略

Abstract: Considering the new platform recovery policy from the perspective of extensive resource sharing and information processing, a platform centrally recycling used products from different consumers through cross-network externalities with consumers and remanufacturers is studied. The results show that the platform determines the recycling rate and registration fee according to the distance of consumers from the collecting network. The externality of two-sided customers affects the platform’s pricing policy for consumers. The higher the cost of old products saved, the more the remanufacturers will join the platform, the greater recycling rate and the more profit will be derived. The two-sided platform creates a feasible way to increase social welfare and improve the recycling rate.

Key words: two-sided platform, network externality, recovery policy

中图分类号:

F273

丁雪峰, 肖玉玲, 郑静, 陈前程. 考虑双边平台的废旧品回收策略研究[J]. 工业工程, 2020, 23(5): 46-51.

DING Xuefeng, XIAO Yuling, ZHENG Jing, CHEN Qiancheng. Recycling Policy of Used Products on the Two-sided Platform[J]. Industrial Engineering Journal, 2020, 23(5): 46-51.

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考虑双边平台的废旧品回收策略研究

Recycling Policy of Used Products on the Two-sided Platform

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