基于环境与心理因素对中国城市居民新能源汽车购买行为影响研究——聚焦天津市

doi:10.3969/j.issn.1007-7375.2021.01.014

工业工程 ›› 2021, Vol. 24 ›› Issue (1): 104-110.doi: 10.3969/j.issn.1007-7375.2021.01.014

基于环境与心理因素对中国城市居民新能源汽车购买行为影响研究——聚焦天津市

李稚, 刘泽, 张磊

天津工业大学，经济与管理学院，天津 300087

收稿日期:2019-08-30 发布日期:2021-02-24
作者简介:李稚(1980-)，女，河北省人，副教授，博士，主要研究方向为管理决策分析、可持续消费
基金资助:
教育部哲学社会科学研究重大课题攻关资助项目(16JZD014)

Research of Environmental and Psychological Factors on Chinese Residents Buying Behavior of New Energy Vehicle: Focus on Tianjin

LI Zhi, LIU Ze, ZHANG Lei

School of Economics and Management, Tianjin Polytechnic University, Tianjin 300387, China

Received:2019-08-30 Published:2021-02-24

摘要/Abstract

摘要： 新能源汽车消费需求对促进社会进步和提高人们生活水平方面发挥重要的作用。以消费者购买新能源汽车行为为研究对象，基于问卷调查及统计分析，以天津市城市居民为例研究环境刺激与心理因素对新能源汽车购买行为的影响以及各影响因素对购车意愿的作用关系。研究结果表明，新能源汽车购买行为较为理性，消费者更多注重新能源汽车的质量、性能、服务和使用舒适度等方面。研究结论为政府汽车产业相关部门制定相关政策提供重要的参考。

关键词: 新能源汽车, 购买行为, 环境因素, 心理因素

Abstract: Consumer demand for new energy vehicles plays an important role in promoting social progress and improving people's living standards. Taking consumers' purchase behavior of new energy vehicles as research objects, based on questionnaire surveys and statistical analysis, taking Tianjin urban residents as an example, the effects of environmental stimuli and psychological factors on the purchase behavior of new energy vehicles and the relationship between various influencing factors on vehicle purchase intentions were studied. The research results show that the purchase behavior of new energy vehicles is more rational, and consumers pay more attention to the quality, performance, service and comfort of new energy vehicles. The research conclusions provide important reference for the development of relevant policies for the automotive industry of relevant government departments.

Key words: new energy vehicle, purchase behavior, environmental factor, psychological factors

中图分类号:

F206

李稚, 刘泽, 张磊. 基于环境与心理因素对中国城市居民新能源汽车购买行为影响研究——聚焦天津市[J]. 工业工程, 2021, 24(1): 104-110.

LI Zhi, LIU Ze, ZHANG Lei. Research of Environmental and Psychological Factors on Chinese Residents Buying Behavior of New Energy Vehicle: Focus on Tianjin[J]. Industrial Engineering Journal, 2021, 24(1): 104-110.

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基于环境与心理因素对中国城市居民新能源汽车购买行为影响研究——聚焦天津市

Research of Environmental and Psychological Factors on Chinese Residents Buying Behavior of New Energy Vehicle: Focus on Tianjin

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