Haier's Rendanheyi: Data-driven Mass Customization

doi:10.3969/j.issn.1007-7375.2022.01.001

Abstract

Abstract: The new trend of business competition currently relies on meeting customized demand in a fast, accurate, and low-cost way. By achieving mass customization with IoT, internet plus, and big data, Rendanheyi adapts corporates to oversupply, as a new market trend, and products experience, as a new competition driving force, which consequently help accurately secure better customer experience. With a review of the history of Rendanheyi and an analysis of how competition driving forces evolve under oversupply, the theoretical basis and feasible practices of Rendanheyi are summarized, and thereby, management implications proposed. Findings show that IoT, internet plus, and big data not only contribute to accurate demand prediction, but also work on optimizing enterprise organization systems and proposing incentives to build novel ecosystems, which jointly drive the implementation of Rendanheyi. And successfully, Rendanheyi precisely matches scenario demand and supply of systematical service solutions, and additionally, enhance self-actualization of people. Taking a page from Rendanheyi practice supports supply-side structural reforms and high-quality development and transformation for businesses.

Key words: Rendanheyi, supply-demand balance, internet plus, big data, mass customization

CLC Number:

F270.7

WANG Nengmin, WANG Mengdan, REN Hesong, HE Qidong, PANG Xili. Haier's Rendanheyi: Data-driven Mass Customization[J]. Industrial Engineering Journal, 2022, 25(1): 1-10,27.

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