Abstract:  The effect of causerelated marketing on the performance of HiTec corporations in the Pearl River Delta is addressed in this paper. To do so, a factor analysis model is developed for the problem and an index system is built for performance evaluation. Data are collected in the HiTec corporations in the Pearl River Delta by using questionnaire. Based on the model and the data collected, analysis is carried out. Results show that causerelated marketing has a positive effect on the performance of the HiTec corporations in the Pearl River Delta.

Key words: cause-relating marketing, corporation performance, marketing strategies