Service Derivative Solutions Decision-making Based on Cumulative Prospect Theory

Abstract

Abstract:

In the context of constant integration of manufacturing and service industries, an urgent problem of manufacturing companies is how to expand service activities relying on the existing superior manufacturing resources, solving service-oriented manufacturing. On the basis of the relevant literature review, the process of solutions for generating service derivative is portrayed. The evaluative index system of service derivative solutions, which embodies the characteristics of service-oriented manufacturing, is constructed. The evaluation of service derivative solutions is based on the cumulative prospect theory. The analysis of example results shows that evaluation index system considers the three comprehensive factors, which are the physical products, supply and demand behavior and services provided, to ensure service derivative solutions more effectively adapting to the overall coordination of customer behavior and coordination in and out of the system. The cumulative prospect theory can support the evaluation of solutions for generating service derivative. The research conclusions provide theoretical guidance for the decisionmaking of service derivative in serviceoriented manufacturing.

Key words: service-oriented manufacturing, service derivative, cumulative prospect theory, solution evaluation

LUO Jianqiang，TANG Na，ZHAO Yanping . Service Derivative Solutions Decision-making Based on Cumulative Prospect Theory[J]. Industrial Engineering Journal .

References

［1］NEELY A. Exploring the financial consequences of the servitization of manufacturing［J］. Operations Management Research, 2008, 1(2): 103-118.
［2］姚树俊,陈菊红,赵益维. 服务型制造模式下产品服务模块化演变进程研究［J］.科技进步与对策, 2012,29(9):78-83.
YAO Shujun, CHEN Juhong, ZHAO Yiwei. Research on the evolution process of product service modular under serviceoriented manufacturing［J］. Science & Technology Progress and Policy, 2012,29(9):78-83.
［3］杨慧,宋华明,俞安平.服务型制造模式的竞争优势分析与实证研究-基于江苏200家制造企业数据［J］.管理评论,2014,26(3):89-99.
YANG Hui, SONG Huaming, YU Anping. Theoretical analysis and empirical study on competitive advantages of service-oriented manufacturing-based on the data of 200 manufacturers in Jiangsu province［J］. Management Review, 2014, 26(3):89-99.
［4］ZHEN L. An analytical study on serviceoriented manufacturing strategies［J］. International Journal of Production Economics, 2012, 139(1):220-228.
［5］罗建强,彭永涛,张银萍.面向服务型制造的制造企业服务创新模式研究［J］.当代财经,2014(12):33-39.
LUO Jianqiang, PENG Yongtao, ZHANG Yinping. Research on the service innovation model of manufacturing enterprises for serviceoriented manufacturing［J］. Contemporary Finance & Economics,2014(12):33-39.
［6］GAO J, YAO Y L, ZHU V C, et al. Service-oriented manufacturing: a new product pattern and manufacturing paradigm［J］.Journal of Intelligent Manufacturing, 2011, 22(3):435-446.
［7］GUNASEKARAN A, SPALANZANI A. Sustainability of manufacturing and services: investigations for research and applications［J］. International Journal of Production Economics, 2012,137 (1):116-125.
［8］VANDERMERWE S, RADA J. Servitization of business: adding value by adding services［J］. European Management Journal, 1988, 6(4): 314-324.
［9］KIM W C, MAUBORGNE R. Value innovation: the strategic logic of high growth［J］. Harvard Business Review, 1997,75(12):172-180.
［10］STOUGHTON M, VOTTA T. Implementing service -based chemical procurement: lessons and results［J］. Journal of Cleaner Production, 2003(11):839-849.
［11］HOUGHTON J, PAPPAS N, SHEEHAN P. New manufacturing: one approach to the knowledge economy［C/OL］.(1999-07-08). http://www.business.vu.edu.au.
［12］叶勤. 产品服务增值扩展战略的兴起与发展［J］.商业经济与管理, 2002(6):128-133.
YE Qin. The rise and development of product service value expansion strategy［J］. Business Economics & Administration,2002(6):128-133.
［13］吴贵生,蔺雷. 我国制造企业“服务增强”的实证研究与政策建议［J］.管理工程学报, 2011,25(4):87-95.
WU Guisheng, LIN Lei. An empirical study on service-enhancement in Chinas manufacturing sectors and policy implications［J］. Journal of Industrial Engineering and Engineering Management, 2011,25(4):87-95.
［14］WANG K Z, JIANG Z B, LI N, et al. Optimal production and admission control for a stochastic SOM system with demands for product and PSS［J］. International Journal of Production Research, 2013, 51(2324): 7270-7288. 
［15］罗建强,汤娜,赵艳萍.制造企业服务衍生的理论和实现方法分析［J］.中国科技论坛, 2015(4):75-80.
LUO Jianqiang, TANG Na, ZHAO Yanping. Theory analysis on manufacturing enterprise service derivative and its implementation method［J］. Forum on Science and Technology in China, 2015(4):75-80.
［16］刘志彪. 产业升级的发展效应及其动因分析［J］.南京师大学报(社会科学版),2000(2):3-10.
LIU Zhibiao.The development effect of industrial upgrading and motive cause analysis［J］.Journal of Nanjing Normal University(Social Science),2000(2):3-10.
［17］HUNPHREY J, SCHMITZ H. How does insertion in global value chains affect upgrading in industrial clusters?［J］. Regional Studies, 2002,36(9):1017-1027.
［18］MARKO K, JUKKA P, KRISTIAN M. Making a profit with R&D service-The critical role of relational capital［J］. Industrial Marketing Management, 2013，42(１):71-81.
［19］程铁军,吴凤平,李锦波.基于累积前景理论的不完全信息下应急风险决策模型［J］.系统工程,2014,32(4):70-75.
CHENG Tiejun, WU Fengping, LI Jinbo. Rise decision model for emergency response based on cumulative prospect theory with incomplete information［J］. Systems Engineering, 2014, 32(4):70-75.
［20］YANG J, JIANG G. Development of an enhanced route choice model based on cumulative prospect theory［J］. Transportation Research Part C: Emerging Technologies, 2014, 47(2):168-178.
［21］张尧,樊治平.基于累积前景理论的考虑群体参考点的多指标风险决策方法［J］.运筹与管理, 2013, 22 (4):6-11.
ZHANG Yao, FAN Zhiping. A method for multiple attribute risk decision making considering group reference points based on cumulative prospect theory［J］. Operations Research and Management Science, 2013, 22 (4):6-11.
［22］AVINERI E. The effect of reference point on stochastic network equilibrium［J］. Transportation Science, 2006, 40(4): 409-420.
［23］CHIP H, RICHARD P L, WU G. Goals as reference points［J］. Cognitive Psychology, 1999, 38(1):79-109.
［24］WOLFGANG U, JAMES M. L. Transitioning from product to service-led growth in manufacturing firms: Emergent challenges in selecting and managing the industrial sales force［J］. Industrial Marketing Management, 2013, 43(7):113-125.

[1]	LIAO MengJie, ZHANG Jian, HE Qiong. Evaluating Knowledge Sharing Risk in the Service-oriented Manufacturing Cluster Based on the EBP Model [J]. Industrial Engineering Journal , 2016, 19(5): 128-137.
[2]	LIANG Peipei1,2, SONG Zhiting1, SUN Yanming1. A Research on Complex Information System′s Evolution Mechanism of Service-oriented Manufacturing Enterprise [J]. Industrial Engineering Journal , 2016, 19(4): 55-62.
[3]	Luo Jian-qiang, Zhu Teng-fei, Zhao Yan-ping. Research on the Model of Service-oriented Manufacturing System under Customer Participation [J]. Industrial Engineering Journal , 2014, 17(2): 125-131.