A Study of the Correlation between Music and Color Based on Neuromarketing

Abstract

Abstract:

Aiming at processing analysis of color and music, the two symbols which belong to different sensoriums, the interrelation between them is studied. Eventrelated potentials (ERP) are introduced and the records of recognition process analyzed. Discrepancy is showed on the relativity of different color and music. The green color holds the highest relativity to campus songs which represents its bigger amplitude P300 and more delitescence. So it is proposed that in advertising design and webpage show, a combination with high correlation of music and color should be adopted, which would play a combined effect, enhancing marketing effectiveness.

Key words: neuromarketing, eventrelated potentials, color, music

ZHU Kun1, LI Yongjian1, ZENG Weibin2. A Study of the Correlation between Music and Color Based on Neuromarketing[J]. Industrial Engineering Journal .

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