Retailer Information Sharing with Corporate Social Responsibility

doi:10.3969/j.issn.1007-7375.2018.03.002

Abstract

Abstract: The impact of information sharing on corporate social responsibility (CSR) is studied. A Stackelberg model is constructed based on dynamic game theory. The backward induction analysis method is applied to get the information sharing and social responsibility commitment strategies. The results show that manufacturers' commitment to CSR strategy is affected by consumer's sensitivity to CSR behaviors and information sharing strategies. When consumers' CSR sensitivity is higher or lower, information sharing strategies do not affect manufacturers' CSR behavior; when the sensitivity of consumer CSR is moderate, retailers will actively share larger uncertain demand information and guide manufacturers to undertake CSR, but competition will weaken the incentive for retailers to share information.

Key words: supply chain, information sharing, social responsibility, the sensitivity of the CSR

CLC Number:

F272

NIE Jiajia, CAI Renlei. Retailer Information Sharing with Corporate Social Responsibility[J]. Industrial Engineering Journal , 2018, 21(3): 11-20.

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